Rome February, February, GALA General Assembly GaLA Game and Learning Alliance The European Network of Excellence on Serious Games WP4 Industry and Stakeholder Engagement Carmen Padrón (Atos) 1 Atos UPS SGI COVUNI Playgen INESC-ID ORT UNOTT BIBA AAU CYNTELIX POLIMI ETH

Rome February, February, GALA General Assembly GaLA Game and Learning Alliance The European Network of Excellence on Serious Games Theme 1. Collaboration 2

Rome February, February, GALA General Assembly Good examples of collaboration 3 Industry track at GALA 2013 GALA Internship programme Design & Development Community sites SG companies’ DB

Rome February, February, GALA General Assembly Good examples of collaboration I 4 Industry track at GALA conference 2013 Organization of the event PartnersATOS, BIBA, UNOTT, SGI, Cyntelix, UNIGEN WPsWP4-WP7, WP1 FormatExhibition, presentations and panel discussions. ResultsInitial step for the community of end-users and producers to continue exchanging ideas & experiences related to the creation and use of SG. Future workNew exchanges using Marketplace site facilities Plans for the next GALA conference

Rome February, February, GALA General Assembly Good examples of collaboration II 5 SG Academy/Marketplace sites PartnersATOS, BIBA, UTDelft, UNOTT, UNIGEN, Cyntelix, CMRE- NATO, OUNL, UCM WPsWP4, WP5, WP7, WP8, WP9 Work carried out Redesign, Implementation, Use of Community sites ResultsDefinition and implementation of a common infrastructure to foster the stakeholders’ community building. Definition of exchange spaces Inclusion of contents of interest Future workMantainence and improvements

Rome February, February, GALA General Assembly Good examples of collaboration III 6 GALA Internship programme Programme setup and deployment PartnersINESC, ATOS, BIBA, PlayGen, ORT, SGI (COVUNI) UTDelft, HighSkillz, Cyntelix, RTW Aachem WPsWP4, WP5 Work carried out Definition of the framework, open call for participation, monitoring of on-going internships, report on results ResultsY2: 10 projects (INESC-ID, Cyntelix + RTW-Aachem) Y3: 3 on-going projects Y4: 2 to start working, 6 open for applications Future workPromotion of the current open calls through University channels. Monitoring of on-going activities. Further dissemination of results

Rome February, February, GALA General Assembly Good examples of collaboration IV 7 SG companies’ DB Market AnalysisCollection of data about SG companies PartnersATOS, PlayGen, ORT, SGI (COVUNI), UDelft, POLIMI, UNOTT, Cyntelix, CNR, CMRE-NATO WPsWP4, WP3, WP7 Work carried out Gathering market features data of a set of SG companies (developers/producers/distributors) Results Y3: 340 companies included in DB Better characterization of SG market trends from producers perspective (SME predominance, specialization in one sector ) Future workCreation of list of clients to analyse SG demand (type of games, application areas, expectations, new developments)

Rome February, February, GALA General Assembly Lessons learnt Attitudes Clear procedures 8

Rome February, February, GALA General Assembly GaLA Game and Learning Alliance The European Network of Excellence on Serious Games Theme 2. Key Performance Indicators 9

Rome February, February, GALA General Assembly GoalsYear 2 Year 2 achievementYear 3 Year 3 AchievementYear 4 Events Attended25> 45> 3 Industry stakeholders contacted > 50200> > 200 N. of users registered in Academy/Marketplace--> Academy/Industry exchanges-1354 Number of SG developed during Internships -5> 45 Number of related EU Project exchanges22> 33 Organised events/sessions/workshops22231 Publications in conferences12332 WP4 metrics 10 Initial proposal Organised events/sessions/workshops QuantitativeQualitative 1. Ground total of participants in organized events 2. Number of participants per stakeholders categories(Industry category with differentiation SMEs, Big companies) 3. Number of participants external to GALA 1. Degree of interest on the topic addressed in the event 2. Usefulness for the attendees 3. Practical application of the topic Actions to show higher external impact 1. Intensive promotion for all events 2. Keep participation list with the related quatitative indicators for all events we will organize 3. Use of on-site surveys to gather qualitative related data 4. Create report on the event results Other indicators to asses the impact of organized actions

Rome February, February, GALA General Assembly WP4 metrics 11 Initial proposalOther indicators to asses the impact of organized actions GoalsYear 2 Year 2 achievementYear 3 Year 3 AchievementYear 4 Events Attended25> 45> 3 Industry stakeholders contacted > 50200> > 200 N. of users registered in Academy/Marketplace--> Academy/Industry exchanges-1354 Number of SG developed during Internships -5> 45 Number of related EU Project exchanges22> 33 Organised events/sessions/workshops22231 Publications in conferences12332 Academy/Marketplace website (WP4-WP5-WP7) QuantitativeQualitative 1.Number of active users 2.Average number of contributions/ per user* 3.Average time spent on the site 4.Average page/visits 5.Number of drop-off 6.Geographical distribution ( areas of influence) -Google Analytics- ??? Actions to show higher external impact 1.Encourage participation/ contribution (personal approach) 2.Disseminate site facilities in our events 3.Keep track of quantitave indicators 4.Create report

Rome February, February, GALA General Assembly GoalsYear 2 Year 2 achievementYear 3 Year 3 AchievementYear 4 Events Attended25> 45> 3 Industry stakeholders contacted > 50200> > 200 N. of users registered in Academy/Marketplace--> Academy/Industry exchanges-1354 Number of SG developed during Internships -5> 45 Number of related EU Project exchanges22> 33 Organised events/sessions/workshops22231 Publications in conferences12332 WP4 metrics 12 Initial proposalOther indicators to asses the impact of organized actions Business Modeling + Technology transfer QuantitativeQualitative Number of downloads per available material Actions to show higher external impact 1.Analysis of Value proposition of the material created so far. / Topics 2.Create simple presentation of them 3. Define priority for them to be presented 4.Publish it at Marketplace free of charge 5.Dissemination of this action in different channels (broad, personalized) 6. Check industry stakeholders reaction

Rome February, February, GALA General Assembly GoalsYear 2 Year 2 achievementYear 3 Year 3 AchievementYear 4 Events Attended25> 45> 3 Industry stakeholders contacted > 50200> > 200 N. of users registered in Academy/Marketplace--> Academy/Industry exchanges-1354 Number of SG developed during Internships -5> 45 Number of related EU Project exchanges22> 33 Organised events/sessions/workshops22231 Publications in conferences12332 WP4 metrics 13 Initial proposalOther indicators to asses the impact of organized actions Academy/Industry exchanges: Internship programme results QuantitativeQualitative 1. Number of SG developed during internships 2. Number of SG developed and currently used in real settings 3. Number of external universities and industrial organizations involved 1. Successful stories from interns (new relationships, good experiences in working environment, development of skills) 2. Successful experiences from industrial hosts (cost/benefits, new talents’ recruitment, R&D and Innovation opportunities) Actions to show higher external impact 1. Keep record of all internship results (quantitative) 2. Periodical report of interns in form of blog posts (qualitative) 3. Final report from interns/host in form of surveys (qualitative) 4. Analysis and report on all gathered info during the Dissemination phase of the Programme

Rome February, February, GALA General Assembly GaLA Game and Learning Alliance The European Network of Excellence on Serious Games Theme 5. External reach and community building 14

Rome February, February, GALA General Assembly Issues to address GALA Internship Programme Community building outreach Understanding Academy- Industry gaps 15

Rome February, February, GALA General Assembly GALA Internship Programme framework Internship plan – Description of host institution and internship goals – Description of work, tasks to perform, proposed schedule – Internship guidelines, eligible funding Selection of interns – Students applications – Selection of interns – Dissemination of results Managing the internship – Activities reporting – Managing (performance/objectives evaluation) – Dissemination of periodic assessments Dissemination of results – Host/Intern final evaluation reports –Sustainable relationships 16 Foster and maintain Research- Business exchanges

Rome February, February, GALA General Assembly Report on previous experiences I Sustainability Some of the created prototypes and resulting studies became assets for the host institutions Evaluation results of developed SG published in relevant international conferences (ECTEL 2013, ECTEL 2012, GaLA conference 2013) 17 INESC-IDCYNTELIXRWTH AACHEN Projects5 projects related to SG development 3 projects related to SG development & empirical studies 2 projects: SG tool for architectural design and gamification approach TEGA for LogiAssist project OriginVIMMI Research group at INESC-ID RWTH Aachen & Vrij Universiteit Amsterdam RWTH Aachen HostStanCompany, Hospital São Francisco Xavier, LeYa L2F Spoken Language Systems Lab at INESC-ID, Calouste Gulbenkian Foundation CyntelixCyntelyx, German consortium of Logistic services Interns5 students12 students18 students

Rome February, February, GALA General Assembly Work in progress I Sustainability 2 prototypes will be integrated in the HighSkillz platform Interns may become permanent employees in the host institution Evaluation results of SG developed will be published in relevant international conferences 18 INESC-ID Projects3 projects related to SG development OriginINESC-ID, Technical University of Lisbon HostHighSkillz with Atos support Interns3 students PeriodSept – Sept. 2014

Rome February, February, GALA General Assembly Current open applications for Internships Work in progress II 19 ORTPLAYGEN Projects4 projects related to SG development (2D & 3D design) 2 project related to SG supporting infrastructure development Origin---City University, UK--- HostORTPlaygen InternsAt least 4Initially 1, Currently 2(March – Sept, 2014) Period12 months3-6 months Published in Job section of Marketplace site (SGS) and on Playgen’s website Sustainability Results may become assess for the hosting institutions and it is expected to be deployed in real settings Evaluation results of SG developed will be published in relevant international conferences

Rome February, February, GALA General Assembly New internship opportunities Next Steps 1 Dissemination by all partners specially Universities! 20 LIRIS - SilexTeamSERIOUS GAME INSTITUTE Projects1 project related to SG development to assess learner’s engagement in medical environments 1 project related to 3D SG development Origin--- HostLIRIS – SilexTeam, Lyon with ATOS support SGI InternsAt least 1 Period6 months12 months To be published in the Job section of Marketplace site (SGS)

Rome February, February, GALA General Assembly Promotion & Dissemination actions Next Steps 2 Promotion of the internship programme – On the SGS Marketplace site / Job section – Using universities communication channels Follow-up of internships – Interns progress reports (blog)- dissemination! – Host companies’ assessment of internship experiences – KPI monitoring Dissemination of the programme results – Annual show-case event with results of internships during GaLA conference – Annual award to best SG developed within the programme – Publication on universities websites & SG related events (e.g. summer schools) – Publication on hosts websites 21

Rome February, February, GALA General Assembly Build sustainable relations Next Steps 3 Support industry in periodic performance and interns’ assessment Provision of valuable references (certificate) for the interns Promotion of results in relevant scientific and industrial venues GaLA Internship Certificate R&D + Innovation Opportunities Future Jobs & Positions covered ACADEMYINDUSTRY 22 Foster and maintain Research- Business exchanges

Rome February, February, GALA General Assembly Community building: Outreach Organization of community events Foster online exchanges: Provision of contents of interest for the different stakeholders categories 23

Rome February, February, GALA General Assembly Community building: Next steps Community events Use of topics of interest as vehicle to attract stakeholders and foster their engagement with GALA activities 24 EventVenueAudience Ilearning ForumFebruary 11-12, ParisIndustry stakeholders PlayGen Digital Shoreditcth PlayGen Code Jam Fest April- June, LondonIndustry stakeholders VS-games 2014 Malta University Valetta: September 9-12, 2014 All GaLA stakeholders GaLA conference 2014 Rumania. July, 2014All GaLA stakeholders Industry track at GaLA Conference 2014 SG exhibition Rumania. July, 2014Industry stakeholders (developers, corporate training) Students (interns)

Rome February, February, GALA General Assembly Community building: use of existing infrastructure All Stakeholders 25

Rome February, February, GALA General Assembly Community building: Outreach Strategy for defining/creating contents of interest 1.Analysis of Value proposition of the material created so far / Topics (BM+ TT) 2.Create simple presentations 3.Define priority list for them to be presented 4.Publish them according to 3. in the Marketplace (free of charge) 5.Dissemination of these actions in different channels (broad, personalized) 6. Check industry stakeholders reaction ( within 1 month after each publication) ?KPI: Number of downloads 26

Rome February, February, GALA General Assembly Community building: Next steps I Content contribution chronogram 27 PartnerWho?When? 6ATOS February 15August 17 9COVUNI February 22August 29 10PLAYGEN March 7September 5 12INESC-ID March 28September 27 3SGI April 4October 3 14ORT FRANCE April 18October 10 18UNOTT* April 25October 17 19BIBA May 2October 24 24CYNTELIX? May 30 25POLIMI June 6 26ETH Zurich July 11 29CEDEP* July 18 30NURC* July 25

Rome February, February, GALA General Assembly Understanding Industry-Academy gaps Industry goals = provide services/applications to solve real and existing client’s problems/needs and to be profitable Academy goals = provide research results: frameworks, theoretical/ prototype development to address problems “Serious games” terminology: Simulations, educational games 28

Rome February, February, GALA General Assembly Minding the gap Serious Games Knowledge Tools Practices Communication channels Stakeholders community 29 ACADEMY INDUSTRY

Rome February, February, GALA General Assembly D4.4 D4.8 D4.14 D4.11 D4.21 Minding the gap Next Steps - Tasks 30 Market Radar of competing players Demand on the rise Picture of value chain and segments Technology Transfer Guidelines & good practices Case studies Internships More opportunities Monitoring & Reporting > visibility Sustainable academy-industry relations Business Models Overview of factors Guidelines for SG start-ups / spin-offs SGS facility Community Engagement More stakeholders engagement Sustainability SGS M45M46M47M48

Rome February, February, GALA General Assembly WP4 Industry and Stakeholder Engagement Thank you! Questions? 31