Political Meet and Greet Editorial and Strategic Marketing Overview

News Coverage News and opinion are different. Reporters write news stories; opinion editors write editorials based on candidate interviews and feedback from our editorial board. News reporters write news stories based on emerging and/or ongoing community issues. Issue-based stories are timely and are published as they happen. News reporters typically write candidate profiles and/or election advances. Profiles and advances will begin running at the end of September and will run through mid-October. News stories appear in print as well as on our website and on our social media channels – Facebook, Twitter, etc.

Newsroom Contacts News:Ben Demers, City Editor Neil Nisperos, Reporter Frank Pine, Editor Daily Bulletin Social Facebook: facebook.com/dailybulletin

Opinion/Editorial LETTERS TO THE EDITOR: Letters to the editor should be no more than 300 words, and we will only publish one letter per month by a given author. The deadline for election-related letters is Oct. 29, After that date, we will only accept rebuttal letters. Our typical election “blackout” period begins the Friday prior to the election. POINT OF VIEW/GUEST EDITORIALS: No more than 700 words. We run these as soon as we can, though sometimes there can be a backlog when we have a lot of submissions. Deadline for election-related columns is Oct. 29, We’ll consider rebuttal columns after that date. We will only publish one column per month by any given author. ENDORSEMENTS: Endorsements are decided by our editorial board, which consists of the editor, opinion editor and reader members. We will contact candidates to schedule interviews. Endorsements meetings begin in mid- September and run through mid-October. We try to run endorsements prior to absentee ballots going out.

Opinion/Editorial Contacts SUBMIT Opinion/Editorial:Mike Brossart, Opinion Editor Frank Pine, Editor

LREC LeaderboardSBB/Pencil

LiveBallot FEATURES Voter-specific markable sample ballot Multimedia candidate statements Candidate videos – the ability to link their YouTube channel or have candidates upload individual videos Campaign finance reports & endorsements Live chat Polling questions Live election night reporting in real time that will appear directly on a voter’s specific sample ballot RSS Feed with up-to-date candidates news Social media tools linking every action to Facebook, Twitter, Google+, etc. Reaches highly likely voters at the moment of decision Display ad and sponsorship opportunities available

Strategic Marketing How to Reach Voters in the Market

Source: Moore Information Readers Vote and Voters Read 86% of voters who cast ballots in the local election read a newspaper in print or online in the past week, or more often. 57% of voters rate newspapers – more than any other medium – as reliable, accurate and in-depth for local/civic issues. 51% of voters rate newspaper websites – more than any other type of local websites – as reliable, accurate and in-depth about local political/civic issues.

61,699 | 140,016 Daily Circulation | Readership 63,553 | 152,700 Sunday Circulation | Readership 375,310 Unique Monthly Online Visitors 2,179,017 Monthly Page Views Source: Scarborough 2012 R1, adults 18+. ABC Pub Statement, Omniture 3 month average, Apr-Jun Inland Valley Daily Bulletin Serving the community since 1885.

Daily Bulletin readers are more likely to be registered voters than other Daily Bulletin Market residents. * Print & online readers past 7 days Source: 2012 Scarborough Report R1, Adults

Newspapers are a more trusted source of political information than other mediums. Source: Moore Information, January 2012/NAA Readers Vote; Voters Read (Feb. 2012) For local political/civic issues that impact your specific locality, five-point scale: Total Reliable (4-5) Local Newspapers57% Local TV Stations55% Local Radio Stations43% Local Websites39% Social Media Websites14%

Newspaper websites are more trusted as a source of political information than other Internet sources. For local political/civic issues that impact your specific locality, five-point scale: Total Reliable ( 4-5) Local Newspaper's website51% Local TV Station's Website50% Local Radio Station's Website36% Other Types of Websites23% Candidate's website22% Social Media Websites14% Source: Moore Information, January 2012/NAA Readers Vote; Voters Read (Feb. 2012)

The Daily Bulletin is the only advertising vehicle with the majority of viewers within the Daily Bulletin Market. Base: Daily Bulletin Market adults (804,271) Source: 2012 Scarborough Report, Rel. 1

Mobile Landing Page DailyBulletin.com readers are tech savvy. Reach the voters with a highly target mobile campaign. Mobile web display on newspaper networks Mobile campaign sites Mobile landing pages to promote your campaign highlights Geo-target, content target, device target DailyBulletin.com had nearly 53,000 unique visitors viewing nearly 945,000 pages during the past 30 days. Source: Omniture – July 2012

Daily Bulletin’s All Inclusive Media Platform The Inland Valley Daily Bulletin can deliver your political message to the right audience at the right time with the right medium. Digital Solutions 11 Local Newspaper Websites LA.com Entertainment & Daily Deals Yahoo! Targeting (online & mobile) Ad Taxi Network o Campaign Dashboards o Retargeting o Reverse Proxy Online Videos Marketing Social Media Marketing Search Mobile Marketing App Solutions Niche Marketing Solutions Spanish-Language Weekly Newspaper Custom Publishing Direct Mail Campaigns Subscriber & Non-Subscriber Solutions 9 Daily Newspapers o ROP Advertising o Newspaper Preprint Inserts o Newspaper We-Print Program o Unique Ad Positions o Front Page Sticky Notes o Front Page Strip/Box Ads 9 Hyper-Local Weekly Newspapers Opt-In Sunday Select Program Alternate Delivery RedPlum TMC In-House Research Resources Detailed Market Reports & Trends Demographic, Psychographic, & Consumer Analysis Competitive/Retail Intelligence Custom Market Tours RAM (Research & Analysis of Media) Connecting Advertisers to Consumers and Consumers to Information

Questions? Before you leave, please pick-up an Editorial Department contact sheet and Political Advertising Rate Card Feel free to stay and meet our editorial and advertising staff members Thank you for your time! Best of luck with your campaign!