Advertising

Advertisements Take a moment, and come up with a few advertisements that you can remember, right off the top of your head. What was the company? What were they selling? What made them memorable?

“Beautiful People” Companies spend millions trying to convince you that their product will make you popular and beautiful 91QvvMhttp:// 91QvvM TFO0zn4http:// TFO0zn4

Bandwagon These ads try to get consumers to buy a product because everyone else it. RedBull - the side of the can carries a health advisory against drinking too much. For some people it is a challenge. 2nFCvchttp:// 2nFCvc

Celebrity Testimonials Advertising executives hope that you want to by like famous people and will buy the products the celebrities endorse. osZ76b8http:// osZ76b8 LLoS_Mhttp:// LLoS_M

Emotional Appeal Advertisements may want you to think that a product will make you feel happier, more confident, or more loved. zGiheOMhttp:// zGiheOM eWw1gaghttp:// eWw1gag

Catchiness Factor Lots of jingles and slogans work because they are catchy. Easy to remember tune. KXtzHtEhttp:// KXtzHtE KP6lOZshttp:// KP6lOZs

Gotta Have It Now Not only to marketers what you to buy their products, but they also try to convince you that you have to have it now. BLIJvmEhttp:// BLIJvmE

Being Smart What is the ad really about? What is the product being sold? Need or a want? Why do I need/want it? Is is a good reason? Can I afford it? What is the opportunity cost?

Activity Get into groups of 4-5 Your group needs to choose a product that you would like to advertise. Create some type of skit, like it was a TV commercial. Create a poster as if it were a magazine advertisement.