Membership Campaign 2014 Gary Wickman, RRT, FAARC Chair – AARC Membership Committee

Campaign 2014! Campaign 2014! Affiliate Membership Chair Campaign Rollout 4/13/2014

Review of why we are holding this campaign! More services Better patient advocacy More voices

Active Membership Numbers Through The Years

What is the potential? What is the potential? *AARC Members vs Licensed RT *Average in states 25% * Top Five: Washington - 63% South Dakota - 54% New Jersey - 54% Pennsylvania - 49% Hawaii - 44%

2014 Membership Campaign Visit Project Resources for Affiliates Prizes for members Incentives for states Growth for AARC!

The Details  The campaign starts now.  The long term goal is 50,000 Active members and 60,000 total members  There is an interim goal of 46,000 Active members  There will be an incentive for states to help us reach the interim goal  This campaign will affect:  New Members – (Recruitment)  Renewing Members – (Retention)  Student Members – (Movement from Student to Active)

The Quarterly Member Prizes  Renewing Members:  Quarterly drawings for an IPad ® for the members who renew their Active Membership in the three months prior  Students renewing as Active will be eligible here!

The Quarterly Member Prizes  New Active Members:  Quarterly drawings for a kindle fire for members joining the AARC as an Active Member in the three months prior  New member = new member or lapsed member whose membership lapsed for > 2 years.

The Ask to the States  The “Visit Project”  Need each Affiliate to make “at least” 5 visits to either hospitals or Educational Programs  Provides face to face time from Affiliate Leadership  Grass Roots work

The Ask to the States  Membership Chairs  Affiliates need to assign someone to “lead the way” for membership  You will be asked to attend quarterly webinars, the first one is today  Your job is to coordinate the Affiliate efforts

Resources for the Affiliates  Membership Website  Visit Project planning materials  Membership Tools website   Power Point presentations  Student and Current Practitioners  Survey to collect data  New methods of communication

What the AARC Membership Committee Will Do  Each Affiliate will have an AARC Membership committee member assigned as a liaison  We will do visits as well, need to coordinate with Affiliates  Meet by Teleconference every other month  Collect and communicate the data to the Affiliates  Award the quarterly member prizes  Conduct Student Webinars  Two already held  Three more will be done, May/June, September, November/December

Affiliate Incentive Program  There are two levels to the target  We first must achieve the overall target, 46,000 Active members  Then Each Affiliate will have a target based on the percentage of members they have in their state to licensed RTs  If you are < 25% of Licensed RTs-need to achieve an increase of 15%  If you are < 50% of Licensed RTs-need to achieve an increase of 10%  If you are > 50% of Licensed RTs-need to achieve an increase of 5%  When we reach our overall target, 46,000  Pay out will be a “One Time” Bonus of $1 per member at the time we reach the target for those Affiliates who have also achieved their individual targets  Those Affiliates that do not also achieve their Affiliate Target will not receive the Bonus

What is the potential?  If all states increased by 5%, we will not make 46,000  We need an average of 9% growth to hit the 46,000  When we reach 46,000, we will be at 28% of our potential

More Campaign Details  We are using 12/31/2013 numbers to determine the individual Affiliate targets  We are ready to supply you with the resources to be successful  This campaign depends on you and your Boards to engage the RTs in your states  Remember this is not a one time push around your State Meetings. It needs to an ongoing campaign.

What can we do to get on track?  Remember our Campaign 2014 goal  The GOAL is to engage the affiliates to have a year- long sustained “GRASS ROOTS” effort to raise the number of ACTIVE MEMBERS in our organization.  Successful campaigns are local campaigns!!!  Each Affiliate needs to have a Membership Committee with a great Membership Chair  This campaign needs to continue focus throughout the whole year

Final Thoughts  Each of you need to go back and engage your teams  Utilize your Management Sections if you have them  If each current member can recruit one new member, we would be incredibly successful  When we reach our goal, we all benefit  AARC membership increases  Better support Advocacy  More member benefits  State representation increases  Reach your targets-Bonus is paid  Even if you do not, any increase means more revenue sharing and you can provide more for your members  IT’S A WIN-WIN CAMPAIGN!!!

Helpful Tools

Ask!  Won’t you please join the AARC.  We can do it right now...  Fill out the application and give me your check.  I’ll sit here with my computer and we’ll fill out online together with your credit card.

Questions? Gary Wickman Sherry Milligan or