Report November 2014 – Overall 138 Clippings by

Report November NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 100 (RBU) (2 both) Coverage is focused on PR2000, R7000, Repeaters and the Smart Home L&P had to deal with several negative requests / mentions / accusation regarding the ComputerClub video case. PR-Activities: L&P translated and sent out the RN OS 6.2 press release L&P created a statement for teltarif regarding D-Links free router. Review devices: R7500 (PC Welt, teltarif, e-media, Chip, tomsnetworking.de), AC785 (Mobiflip.de, teltarif.de, PC Welt, appgefahren.de), A6210 (ComputerBild, e-media, Chip, telatarif.de, PC Welt) RN314 & RN140 (Chip), GS108E (Audiomagazin, c’t) X-Mas raffles arranged so far: tvdigital.de, hoerzu.de, techniksufer.de, Funkschau L&P had a planning meeting with Netgear and works on an Arlo launch plan for 2015 (PR, Social Media, Press Event, Press Tour, Radio EPK and much more). L&P created two advertorials in cooperation with Glancers for ComputerBild & AVF Bild L&P created security statement for heise regarding SSLv3 security issues L&P started inviting media to CES (teltarif, golem.de, CHIP)

Report November NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary AMAZON DE: Sent final weekly reporting to HQ L&P will optimize the SKU listing because some products are eol. A selection of smart switches will be added to the list. FACEBOOK, actually Fans L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message. Posts: November 4 th : WIFI article from Harald Karcher November 5 th : product tester campaign for R7500 November 17 th : further product tester campaign post November 17 th : ComputerBild R7000+PR2000 special bundle offer post November 19 th : final product tester campaign post November 20 th : product tester campaign ending post November 24 th : post with winners of the product tester campaign November 25 th : RN OS 6.2 announcement post November 26 th : PR2000 in Focus magazine post November 27 th : funny post about the one star Amazon review, that never ordered the product

Report August NETGEAR Retail Business Unit NETGEAR Facebook Insights

Report August NETGEAR Retail Business Unit NETGEAR Facebook Insights

NETGEAR RBU Coverage - Topics Report November NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

Report November NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 36 (CBU) (2 both) Coverage is focused on S3300 and ReadyNAS OS 6.2 L&P had to deal with several negative requests / mentions / accusations regarding the ComputerClub video case. PR-Activities: L&P translated and sent out the S3300 press release L&P translated and sent out the RN OS 6.2 press release L&P wrote another article for the IT-Administrator tips & tricks section (topic: WLAN segmentation with a Netgear smart switch) L&P placed three firewalls in the readers voting at ipinsider.de Review unit: Rn314 is in a standalone review at CHIP, they plan to create a list of the TOP 50 of 4-bay NAS L&P offered a Netgear view on 2015 to channel media: IT-Business, Channelpartner, crn.de (IT Business works so far) L&P started collecting all media data for 2015 to plan actions for Q1 & Q2 Twitter Activities: current Twitter topics (S3300 clipping shares, RN OS 6.2 clipping shares, case study Krannich Solar, Netgear blog post from Matt Phanke)

Report November NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study L.I.T.: finalized and in publication process Case Study Pfälzer Pensionsanstalt: cancelled due to bad cooperation by customer Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for feedback. Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for feedback. CaseStudy Howasped: written and at Netgear for approval, waiting for feedback. CaseStudy Kleine Wolke: basic questionaire filled out by customer, interview process started CaseStudy Max Jenne: basic questionaire sent to customer, interview process started. Newsroom: November 4 th : S3300 press release: LINKLINK November 10 th : RN OS 6.2 press release: LINKLINK

Report November NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics

Report November NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

NETGEAR VIP Media Report November NETGEAR Overall

NETGEAR Overall Sentiment Breakdown

NETGEAR Overall Print / Online Breakdown Report November NETGEAR Overall

NETGEAR Overall Category Breakdown Report November NETGEAR Overall

AVM -AVM actually is on a Germany press tour to present several new products -AVM plans to launch Fritz-Box New firmware for Fritz!Box 3272, Fritz!Box 7272 TP-Link -TP-Link has a new country manager for the DACH region (Gordon Sun) -TP Link presents Archer D9 Synology -Synology launches a new entry level NAS DS215j -Synology launches DSM 5.1 D-Link -D-Link Expands its Unified Wireless Portfolio with New Wireless Controller Supporting up to 256 Access Points -D-Link Introduces New Resources and Tools for Customers and Resellers Looking to Add, Integrate and Resell IP Surveillance Solutions HP Networking -HP has a new country manager for the DACH region (André Baeriswyl) -Fortinet Announces HP AllianceOne Program Membership With HP Networking Specialization Lancom - Lancom launches new access points, iBeacon and ESL Report November NETGEAR Competitor Monitoring