1. Welcome to…..

2. Agenda Offline Marketing Updates 2012 Tour Operators Marketing Campaigns E-Marketing Updates Public Relations Updates

3. Offline Marketing Updates Local niche & mega corporate marketing plan

4. Offline Marketing Updates

5. Corporate bookers loyalty program & online booking incentive program Updating GMs standards’ website with printed material guidelines: http://192.168.0.7:7070/Printing%20Materials/ http://192.168.0.7:7070/Printing%20Materials/ Visa card holders' global deal

6. 2012 Tour Operators Marketing Campaigns

7. TUI Germany: Full page ad in “Welcome” & “TUI Fly Journal” featuring Iberotel Samaya, Aquamarine, Dahabeya & Oasis – June Madinat Makadi e-banner on the homepages of TUI franchise travel agencies for mid August Lamaya mailing – Sept Integration of Iberotel Samaya as TUI Best Family in the 12.9.2012 e-newsletter (free of charge) Advertisement in “Welcome” & “1-2 Fly” magazines for Samaya, Aquamarine, Makadi Oasis Club & Palace released mid Oct. SYM & Jaz hotels feature on the homepage of 1.2 Fly.com from 1 – 15 Oct. featuring Bluemarine, SYM Club Makadi, SYM Solaya, SYM Paradise Beach, SYM Makadi Sun & SYM Dar El Madina. Iberotel Makadi Beach street stopper in-front of travel agencies valid for Nov./Dec. Iberotel Makadi Beach photos on the digital photo frames inside tour operators valid throughout Jan 2013. 2012 Tour Operators Marketing Campaigns

8. TUI UK & Ireland: 1 st Choice Hotels page skyscraper for Saraya Resort - April Dedicated page on retail click for Mirabel Park/ Lamaya & Aquamarine - May 1 st Choice Hotels page skyscraper SYM Sea Star - May Thomson retail e-mail featuring SYM Sharks Bay - June Mirabel Park’s feature in Thomson Weekly email for B2C & Iberotel Makadi Saraya’s banner on First Choice Uncovered Holidays – Oct. TUI Ukraine: Flashing (Sharm, Hurghada & Makadi hotels) B2B web-banner linked to the Jaz pages/offers –November Turtess: Ukraine street billboards for contracted hotels in Sharm & Makadi valid for Oct./ Nov. 2012 Tour Operators Marketing Campaigns

9. Hayes & Jarvis: Jaz weekly e-newsletter targeting H&J database featuring the following properties Sharks Bay, Mirabel Club, Club Fanara & Luxor – July FTI: Jaz Hotels & Resorts’ feature in April’s Egypt, Tunisia & Morocco road show e- newsletter. 2012 Tour Operators Marketing Campaigns

10. Samples of Creative: TUI Germany Flashing Banner Turtess Billboard

13. E-marketing Updates

14. Launching Jaz Buzz e-newsletter’s first issue in April

15. E-marketing Updates Social Media Growth (last update December 17 th)  Facebook fans # 29,132  Twitter: 260 followers since Jan 2012  Youtube: 53,000 views  Flickr: 4,496 photos

16. E-marketing Updates

17. MICE MMCDs Hotel profile updates: All hotels’ profiles and new photos had been updates on HolidayCheck & Expedia, booking.com will be finalized by end of Jan 2013. TA profiles & photos’ updates / posting a reply :  To update please visit http://www.tripadvisor.com/Ownershttp://www.tripadvisor.com/Owners  Choose the business section “Hotel/Accommodation”  Enter the hotel name  Click on continue without registering  Choose from “Manage My TA Page” or “Manage My Reviews”  You will be asked to verify your sign in information, and the best way to do so will be via using your facebook accounts.

18. E-marketing Updates Finalized a cross marketing video to be used for the hotels' info channels & reception desks’ digital photo frames, will be soon uploaded on the FTP link for reference. 2013 New e-marketing tools:  Objectives: 1.Creating awareness in European markets ( UK, Germany) 2.Creating awareness within local niche market 3.Lifting the ranking of the website 4.Engaging existing and potential customers with the brand  New tools: Social Media Content Management Mobile apps Google/ online networks advertising RSS feed SEO

19. E-marketing Updates SEO On-Site Optimization Keywords targeting Mobile/tablets compatible versions of the website Off-Site Content Writing an average of 3 articles per month in different languages as needed Blogs linking to the website Social Media Content

20. Public Relations

26. New Approach Online Press Releases’ Websites

27. General Comments – Guest Info

28. Thank You