Increasing the Sales of Wall Words, Inc. Report by: Do Duong Dennis Ravelo Ken Smith Cynthia Soriano

Proposal Purpose The purpose of our proposal is to increase the sales Wall Words, Inc. Our proposal will increase sales by marketing to a new demographic

About Wall Words Business AdsMonogramsFunny Quotes Home DesignInspirational Quotes

2010 Sales The majority of sales came from decals in the form of words, sentences, and phrases

2010 Quote Sales

Competition Limited customer expansion

Source: Wall Words’ Sales Reports Sales dropped 30% from 2008 to 2010 Problem

Generation Y Composed of individuals aged AKA Millenials, Gen buY and Generation Me $200 billion annual spending power First generation to be exposed to technology from an early age Demands personalized attention from businesses Increase Sales by marketing to Generation Y

Alternative 1: Magazine Advertising: Pros Pros Loves magazines Magazines are the most effective traditional advertising method

Alternative 1: Magazine Advertising: Cons Cons Limited reach Expensive: Minimum $24,403 per year

Alternative 2: Social Media: Pros Pros Inexpensive Reach many users daily Most effective method Source: L2 Gen Y Affluents: Media Survey Relative Audience: Facebook Reach vs Circulation Reach

Alternative 3: Social Media: Cons Cons Competition with established brands Older generation may have a hard time It will take some time for Wall Words to fully establish itself on social media sites

Alternative 3: University Campuses and Dormitories Pros Direct contact with Generation Y Inexpensive marketing strategy Cons Least effective marketing strategy

Conclusion Alt. 1: Magazine Advertisements Effective but expensive Alt. 2: University Advertising Direct contact with Gen Y but flyers are easily dismissed Alt. 3: Social Media Most effective but must compete with established brands for Gen Y’s attention

Recommendation Wall Words can most effectively increase its sales by using social media to advertise to Generation Y.

Moving Forward 1.Hire Gen Y consultant 2.Immediately create Facebook page 3.Redesign website to attract Gen Y 4.First mover advantage

Questions & Answers