Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

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Presentation transcript:

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant, OCP-DBA, OCP-ID, OCP-AD, CSA-DBA, SCJP DFM2103 – Information Technology for Communication (ITC) © Copyright 2012 City University of Hong Kong

2 Prepared by Mary Lai & Jack Lam

Lecture 11: Internet & Mobile Marketing Internet Marketing Mobile Marketing 3 Prepared by Mary Lai & Jack Lam

Internet Marketing 4 Prepared by Mary Lai & Jack Lam

What is Internet Marketing (1) 5 Prepared by Mary Lai & Jack Lam Internet Marketing usually refers to: E-commerce i-marketing eMarketing Online Marketing Web Marketing

What is Internet Marketing (2) 6 Prepared by Mary Lai & Jack Lam Internet Marketing also includes: Blog s Online Article Online Press Release Banner Advertising Search Engine Optimization Search Engine Marketing Social Media Network

Why it is important? 7 Prepared by Mary Lai & Jack Lam

Types of Internet Marketing 8 Prepared by Mary Lai & Jack Lam Search Engine Optimization (SEO) Search Engine Marketing (SEM) Digital Asset Optimization (DAO) Viral Marketing Marketing Affiliate Marketing Blog Marketing

Search Engine Optimization 9 Prepared by Mary Lai & Jack Lam Search Engine Optimization (SEO) is the process that enable your site to appear higher in a list of search engine results and generate targeted traffic.

Search Engine Marketing 10 Prepared by Mary Lai & Jack Lam Search engine marketing, or SEM, is a form of Internet Marketing. It is paid advertising within search engine results through Google, MSN, Yahoo and other search engines.

Digital Asset Optimization 11 Prepared by Mary Lai & Jack Lam Digital Asset Optimization (DAO) is the new trend in Search Engine Optimization. Promoting your digital assets like videos, images, documents, presentation through digital media channels.

Viral Marketing 12 Prepared by Mary Lai & Jack Lam Viral marketing and viral advertising is marketing technique induces Web sites or users to pass on a marketing message to other sites or users and create a word of mouth.

Marketing 13 Prepared by Mary Lai & Jack Lam marketing is process of promoting a product or service or an idea by sending direct s to the target customer.

Affiliate Marketing 14 Prepared by Mary Lai & Jack Lam Affiliate marketing is the marketing of products through an affiliate system. Technique that uses affiliates in order to generate leads.

Blog Marketing 15 Prepared by Mary Lai & Jack Lam Blog marketing is process of promoting a Business via blogs. Wordpress, Blogger, Typepad etc.

Importance of Internet Marketing 16 Prepared by Mary Lai & Jack Lam Drive high quality traffic to the website Increase sales leads from customers Build brand visibility in online Increase profile against their competitors Target a global audience ROI tracking easy

Mobile Marketing 17 Prepared by Mary Lai & Jack Lam

What is Mobile Marketing 18 Prepared by Mary Lai & Jack Lam Anywhere – anytime Mobile marketing is mostly intiated by the user From exposure to involvment Get in the pocket Mobile marketing reaches the users where marketing have not been before Perfect tracking and response media

Why Mobile Marketing? 19 Prepared by Mary Lai & Jack Lam 1 billion people have access to Internet via their computer 1.2 billion televisions world wide Over 4 Billion Mobile Phones world wide

Why Mobile Marketing? 20 Prepared by Mary Lai & Jack Lam It’s the next mass medium… the new internet Mobile is the best and most innovative way to get close to consumers – delivering highly personal brand experiences Mobile can make old media new again Mobile is a natural extension of your multi- channel campaigns.

Build your own mobile website in 5 minutes for free 21 Prepared by Mary Lai & Jack Lam

22 Prepared by Mary Lai & Jack Lam ~ Q & A ~

23 Prepared by Mary Lai & Jack Lam ~ THE END ~