圖資三江如意詹念琪歐怡安. Introduction Wargame Concepts Selected Wargame Tools.

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Presentation transcript:

圖資三江如意詹念琪歐怡安

Introduction Wargame Concepts Selected Wargame Tools

Introduction Wargame Concepts Selected Wargame Tools Jay Kurtz

KappaWest 總裁 Jay Kurtz Having a basic understand of the Business Wargame Do you need a Business Wargame?

Introduction Wargame Concepts Selected War game Tools What is a Business Wargame? Wargame structure Wargame Purposes “Green Path” v.s. “Red Path” Is a Business Wargame appropriate?

What is a Business Wargame?

Team in a Business Wargame

Business Wargame Purposes

“Green Path” V.S. “Red Path”

Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets

“Green Path” v.s. “Red Path” Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets Future Reality Markets Channels Customers Goals Competition Shareholder expectations

“Green Path” v.s. “Red Path” Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets Future Reality Markets Channels Customers Goals Competition Shareholder expectations Red Path

“Green Path” v.s. “Red Path” Now Existing products Existing services Capabilities & limitations Culture Relationships Systems Technology People & skill sets Future Reality Markets Channels Customers Goals Competition Shareholder expectations Red Path Green Path

Business Wargame Purposes

External Situation Internal Situation Is a Business Wargame appropriate?

External Situation Internal Situation Is a Business Wargame appropriate? The market is shifting. New competitors are entering the market. A significant competitor is shifting it’s strategy.

External Situation Internal Situation We are over confident. We have a poor consensus. We’re doing “red path” planning. Is a Business Wargame appropriate? The market is shifting. New competitors are entering the market. A significant competitor is shifting it’s strategy.

Introduction Wargame Concepts Selected Wargame Tools Where tools fit in Wargame process “Big Picture” Mapping

Where tools fit in wargame process

The “Big Picture”

Mapping

Keep investing in B 、 D 、 H 、 J Selling A & C to Competitor Green and let them fight it out Not invest much in E

Question?