IBM Start Now e-commerce Solutions

Agenda  Outlook for e-commerce  Impact on companies today  Getting Started  Start Now e-commerce Solutions  Benefits

e-commerce Explosion Business to Business (B2B) Business to Consumer (B2C) Source: Forrester Research, 02/00

Threat & Opportunities Driving your Business Competitors New Entrants SuppliersCustomers Your Company Environment

Getting Started  Opportunity, Threat, Strength and Weaknesses  Develop company-wide, customer-driven strategy  Define measurable goals  Efficiency  Customer loyalty  New revenue  Determine your requirements  Functions and features  Return on investment  Consider Executive Assessment

Requirements to Consider  Customer expectations have grown  Own language and currency  Ease of shopping  Secure credit card payment  Online product inventory  Merchant expectations have grown  e-commerce not for technical staff  Marketing campaigns  Target products to specific customer segments  Monitor campaign success  Auction  B2B and B2C

Executive Assessment  Requirements gathering  Competitive analysis  Solution definition  Return on investment

IBM Start Now e-commerce Solutions  Software  IBM WebSphere Commerce Suite 5.2  IBM WCS Developer Edition  Server running one of  Windows NT  Windows 2000  IBM AIX  Consulting, installation, implementation, training and project management services

What Start Now Can Do for You  Customers shop the way they want to  Easily manage your site  Easy to build, customize and use  Guide customers through efficient shopping flows  Accept and process credit card payments  Reach global customers  Use open, industry-accepted standards

Awards and Analysts’ Comments IBM has won more e-commerce software awards than anyone else.

Benefits  Get to market quickly  Turn on a dime when markets shift  Speed your return on investment  Strengthen your brand

Next Steps