2. ABOUT IRP COMMERCE
IRP COMMERCE is an Ecommerce platform provider (the IRP) with offices London, Dublin, Belfast
>1 Billion Euro in online revenues for Irish companies North and South
The IRP Technology has sold to 170 Countries – 10 Languages, 30+ currencies, 30+ payment mechanisms
B2C, B2B, B2B2C platform provider
Manufacturers, Distributors, Retailers
HIGHLY ALIGNED TO SALES, MARGINS, COST OF SALE
& reducing overheads to achieve operational efficiency therefore profits

3. IRISH COMPANIES THAT HAVE BENEFITTED FROM IRP TECHNOLOGY
+ 20 OTHER IRISH COMPANIES

4. SOME STATS FOR IRISH IRP CUSTOMERS
AVERAGE SALES GROWTH JAN 2017 V JAN %
AVERAGE COST OF SALE 6.9%
IRISH IRP CLIENTS SOLD TO > 50 Countries in January
IRISH SALES: 32.5% INTERNATIONAL SALES: 67.5%
The DATA shows the MAJOR opportunity lies outside IRELAND
However companies should also take a DEFENSIVE position in the IRISH market as there is a natural advantage for Irish online retailers
FAR EAST and CHINA present serious opportunities for some companies

5. TECHNICAL MUST HAVES FOR INTERNATIONAL ECOMMERCE
PREREQUISITE: A team & company mindset aligned for growth
You need an Ecommerce platform capable of international selling
An IRP type system can deal with transactional complexities of International Ecommerce
Complexities are Currencies, Languages, Payment Mechanisms, Culturally Matched Messaging and Interface per Country
Data Distribution – eg Google Shopping alone has > 40 different Shopping feeds, Segmentation by Country required for etc
Proven International capability is the basis of the technology you need

6. ECOMERCE THEORY – TAKING A DATA DRIVEN APPROACH THAT WILL WORK

7. AN ECOMMERCE THEORY THAT WORKS
The Goal of “Ecommerce” is SALES so the DATA IRP collects is focused on sales
You must keep online marketing efficient with a Low Cost of Sale
You must keep overheads low through Operational Efficiency
If you can do these things – you will see GROWTH and PROFITS….
Ecommerce is a sales channel. Your objective (and IRPs objective) is to maximise SALES at a Low COST OF SALE to make PROFITS

8. AN ECOMMERCE THEORY THAT WORKS
FOR IRISH COMPANIES GROWING ONLINE YOU NEED AN APPROACH THAT IS:
EXPANDS YOUR SALES
STENGTHENS YOUR BUSINESS
PUTS YOU IN CONTROL
EXPANDS YOUR PROFITS
SO HOW DOES IRP RECOMMEND YOU DO THIS?

9. AN ECOMMECE THEORY THAT WORKS
CONSTRUCTING A HOUSE
CONSTRUCTING ECOMMERCE SALES

10. AN ECOMMERCE THEORY THAT WORKS
You have to be involved in all the main PAID marketing channels - FACEBOOK, GOOGLE, AFFILIATE WINDOW…. etc
Know which agency / person is doing which channel – e.g, Agency A is doing FACEBOOK
Record the Sales & Cost of sales for each Channel
E.G. 1,000 SPEND ON FACEBOOK – 20,000 RETURN = 5% CPA
The IRP then COMPARES these numbers against the market to BENCHMARK
THIS IS A BIG DATA DRIVEN APPROACH THAT DESKILLS ECOMMERE

11. WHAT DO YOU GET INSTANTLY BY COMPARISON
Important Stats: IRP Customer | Service Provider | Channel | Sales | CPA%
The IRP automatically COLLECTS & COMPARES this DATA
*IF* a company runs off DATA - and lets information flow – this approach leads to a very RATIONAL NUMBERS BASED view of Ecommerce
THIS DATA must direct CUSTOMER SUCCESS and stop anyone hedging a position - so the shareholders maximise their investment
The approach can require Change Management to help transform a business

12. TAKEAWAYS
In the IRISH Ecommerce opportunity is INTERNATIONAL but do not forget your local market
1) Ecommerce is complex – so ensure you have Alignment of Interest in your company and team
2) Ecommerce is all about SALES and Cost of SALES
3) Get the right technology and take a DATA DRIVEN APPROACH
THANKS FOR LISTENING

13. CONTACT DETAILS Graeme McCluskey WWW.IRPCOMMERCE.COM
GOOGLE / FACEBOOK / LINKED IN