Oracle Discoverer to Oracle BI EE Migration POWER Day Training Webcast José Villacís, Director, Business Intelligence Oracle Enterprise Performance Management Global Business Unit August 5 th, 2008

Oracle Internal Use Only What is in it for you? Oracle Discoverer installed base is large (+19K customer in North America alone) Opportunity to migrate customers to Oracle’s strategic BI solution (Oracle BI EE) offering New migration utilities Product roadmap items Consulting services Discoverer Customers want: A roadmap for their implementation Better BI capabilities and integration

Oracle Internal Use Only Target Profile & Conversation Starters Oracle BI Discoverer Customers Installed Base Audience: VP / Director / Manager of IT VP / Director / Manager of BI VP / Director / Manager of DW Conversation Starters Refer to “Core Content Document” suggested scripts

Oracle Internal Use Only Campaign Core Content Document

Oracle Internal Use Only What’s in the Core Content Document Suggested call and voic script Power Messages (Top three key messages and The hook) Call to Action Options High Yield Questions / Hot buttons Objection Handling Target Account Profile Pain Points Key Product Features Oracle BI Strategy Competition Third-party Validation

Oracle Internal Use Only Discoverer to BIEE Migration Campaign Available Assets FOR INTERNAL USE / AUDIENCES (Sales Kits page; SCO) FOR EXTERNAL USE / AUDIENCES (OTN page) Discoverer to BI EE Migration training webcast Sales Campaign Core Content document (.pdf) Discoverer to BIEE Migration Demo Script (.pdf) “BI Roadmap for Customers Using Oracle Discoverer” (Sales ppt) “BI Roadmap for Customers Using Oracle Discoverer” (PreSales ppt) “Migrating Oracle Discoverer to Oracle BI EE” Whitepaper (.pdf) Discoverer to BIEE Migration Flash Demo OTN Discoverer Migration web page Oracle Discoverer SOD (.pdf) Discoverer Migration Assistant Utility Technical Reference Document (.pdf)

Oracle Internal Use Only Messaging Overview

Oracle Internal Use Only Requests From Discoverer Customers Comprehensive BI capabilities Clear roadmap for my BI implementation Reduce TCO of BI deployment

Oracle Internal Use Only Clear Roadmap for BI Deployment Your Current and Future Strategy Secure your investment in Oracle Discoverer with unlimited support Extend your deployment with Oracle’s strategic BI technology and comprehensive migration plans from Discoverer Ensure that you have the best level of integration with Oracle ERP, CRM, DB, and other applications and technologies Use Discoverer until ready to migrate Gradual, self-paced migration plan to Oracle BI Suite Enterprise Edition (BI EE) Migration Assistant utility for metadata Documentation, methodology, best practices Consulting Services Produce high-fidelity enterprise reports from Discoverer Worksheets alone or combined with other data sources Personalized, interactive, thin client dashboards* Schedule, distribute and send alerts of Discoverer Worksheets* Extend your BI environment with custom or packaged BI Applications based on BI EE 1 WHATHOW * Some functionality planned for the next major release of Oracle BI EE "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

Oracle Internal Use Only Reduce Total Cost of Ownership Efficient, Comprehensive BI Technology Reduce maintenance, administration, and data integration costs of your BI deployment Increase efficiency in easily creating, publishing, and distributing BI across the organization Standardize on a single BI foundation for all your enterprise reporting and analysis needs “Model once, deploy everywhere” environment with Oracle BI EE’s Enterprise Information Model (EIM) Single graphical metadata layer for multiple, concurrent data sources Secure, personalized access from all end-user delivery channels Simplify and consolidate data access and modeling for worldwide deployments Optimized data access for heterogeneous sources Centralized, comprehensive system administration capabilities BI server architecture built for performance, scalability, high availability, and security Packaged Oracle BI Applications built on Oracle BI EE Tight integration with Oracle Applications Insight-to-Action framework WHATHOW 2

Oracle Internal Use Only Comprehensive BI Capabilities Oracle BI Suite Enterprise Edition Take advantage of Oracle’s best-of-breed, strategic BI technology –Oracle Business Intelligence Suite Enterprise Edition Overcome functionality limitations of Oracle Discoverer BI EE provides optimized data access to heterogeneous sources (EIM) Powerful BI server with an advanced calculation and integration engine Pervasive BI across the organization: Interactive, personalized thin client dashboards Rich, thin client UI for ad hoc query, reporting, and analysis Wide range of end user delivery channels Event-based and recurring scheduled alerts High-fidelity, pixel perfect enterprise reporting from Discoverer or other sources Extensible, packaged BI Applications integrated with Oracle technology WHATHOW 3

Oracle Internal Use Only Oracle Discoverer Customer Roadmap Recommended Paths Extend current deployment Migrate to Oracle BI EE Implement Oracle BI EE combined with Discoverer Migrate Discoverer objects Oracle Discoverer Customer Implement new functionality Continue to use Discoverer objects Metadata Migration Utility Re-create Workbooks Single metadata layer (EIM) Scheduling, alerts, distribution* High-fidelity enterprise reports Interactive Dashboards* Use with BI EE and phase out* * Some functionality planned for the next major release of Oracle BI EE "This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle" Consider Oracle BI Apps

Oracle Internal Use Only Competitive Advantage Competitive products are likely incumbents already Lower displacement competitive pressure Third-party products typically used for Enterprise reporting, e.g. SAP / BO Crystal Workbook / EUL catalog, e.g. Noetix Key Differentiators (BI Standardization message) Integration with Oracle stack Oracle BI EE best-of-breed architecture, functionality, and Enterprise Information Model (semantic layer) Refer to Core Content document for links to more info

Oracle Internal Use Only Success Stories Internal Use Only Early adopter participant PNC Bank: "This utility has become a valuable selling tool and has helped us achieve an additional $1.7M in OBIEE from PNC this week.“ Qualcomm: “The tool did help close a Q4 Deal at Qualcomm, the total amount of BI was 4.9 million dollars License, and did include analytic applications. The tool work exactly as described.” AAI: “The existence of this tool definitely helped close a 1.5 million dollar OBIEE/Essbase deal at AAI where the client had a lot of previous Discoverer.” “First I want to say that the migration utility was great. best of all is its simplicity. we presented it to customers and they liked it.”

Oracle Internal Use Only Success Stories Internal Use Only POC at Merrill Lynch: “Thank you so much for your prompt attention to this! We're on site for a POC with a customer (Merrill Lynch) and this is an amazingly powerful demonstration of how we can leverage their investment in Discoverer. The fact that this was turned around in about 10 minutes is something I'm going to highlight to them…” CIDAUT: “it was very important for our customer the fact that the tool exists. It helped us to close the deal.”

Oracle Internal Use Only Building your List and Call to Action NA Discoverer installed base list provided to Rekha Call to Action Marketing Campaign with iSeminar for 1H September ’08 Use the assets available to you depending on situation PreSales follow-up presentation

Oracle Internal Use Only Key Takeaways for Discoverer Customers Oracle provides you with a clear roadmap for your current and future BI deployments You can reduce the total cost of ownership of your BI implementation with new technologies You should take advantage of Oracle BI Suite Enterprise Edition to overcome limitations of Oracle Discoverer

Oracle Internal Use Only A Q &