CVB Partnership Yields Big Events FEBRUARY 19, 2015

TWIN CITIES REGION -mspairport.com “Twin cities are a special case of two cities or urban centers that are founded in close geographic proximity and then grow into each other over time, losing most of their mutual buffer zone.” –wikipedia.org

MEASURING GROWTH

 Minneapolis-Saint Paul (MSP) International Airport and hub for Delta Airlines  Three cities now connected via Light Rail Transit  Stadiums, Ballparks, and Arenas  Two Convention Centers  Mall of America  19,000 hotel rooms in metro DESTINATION OVERVIEW

 Marketing Minneapolis-St. Paul-Bloomington partnership to meeting planners:  Tradeshows  Familiarization (FAM) Tours  Client Site Visits  Joint Sponsorship Opportunities  Referrals  Cross-promotion 3 CITIES, 1 DESTINATION

2014 Highlights – Best Year Ever  Major Leagues Baseball All-Star Game, USA Volleyball Girls Championships, Meeting Professionals International (MPI) 2014 World Education Conference, Shriners International Convention  All 4 KPI’s met (Group Room Nights, Minneapolis Convention Center Revenue, Partnership/Sponsorship Revenue, and Leisure/Tourism Room Nights MINNEAPOLIS A LOOK BACK AT 2014

Looking ahead…  Short Term Leads are UP  Corporate Travel is UP (but budgets are still/always flat  )  Key 2015 Groups  Railway Interchange (5,000 contracted peak rooms and 10,000 people attend  American Society of Agronomy-Crop Science Society of America-Soil Science Society of America (2,600 contracted peak rooms and 7,500 people attend)  National Senior Games MINNEAPOLIS 2015 & BEYOND

BLOOMINGTON A LOOK BACK AT 2014  Phase 1C expansion, a $325 million project on the north side of the Mall of America that will include 150,000 square feet of office space, over 30 new retail shops and restaurants.  Hyland Ski Jump is awarded a $750,000 grant to improve their facilities and make the jump a year round destination.

BLOOMINGTON 2015 & BEYOND Under construction

2014 Highlights  Green Line opens in June; transportation hub at revitalized Saint Paul Union Depot  BMW International Rally, Big Ten Men’s Ice Hockey Tournament, Community Transportation Association of America  Crashed Ice wraps up 4 th Year with record crowd SAINT PAUL A LOOK BACK AT 2014

Looking Ahead…  Saint Paul Saints open at new CHS Field on May 21  Key Groups:  2015 Association on Higher Education And Disability Annual Conference  2016 Alliance for Innovation Transforming Local Government  2016 U.S. Figure Skating Championships SAINT PAUL 2015 & BEYOND

CITYWIDE EVENTS: 2015 & BEYOND The Twin Cites will host: 2015 Society of Gov’t Meeting Planners 2018 National Education Association Annual Meeting 2018 American Legion National Convention

CITYWIDE EVENTS: 2015 & BEYOND The Twin Cites will host: 2015 National Senior Games 2016 United States Figure Skating National Championships 2016 Coors Light Stadium Series (Wild vs. Blackhawks) at TCF Bank 2016 PGA Ryder Cup 2018 NFL Super Bowl 2018 NCAA Men’s Frozen Four 2019 NCAA Final Four

 Get engaged with your CVBs  Attend networking events  Partner on FAM tours, tradeshows, and other marketing opportunities  We can get them here, you give them the experiences THAT’S GREAT, NOW WHAT?

Q & A