Engaging with our alumni Library benefits for University of Manchester alumni Jane Marshall Markus Karlsson-Jones The University of Manchester

What do alumni want?

Library staff say: highest demand from alumni is for access to electronic library resources Easy access to academically credible material Company intelligence Journals on international current affairs University of Manchester academics’ papers online Image/photography collections Electronic books related to specific academic subject areas

Engaging with our alumni What we did How we did it Feedback What’s the future like?

What we did Key driver towards many of the Library’s strategy themes What alumni want : a real benefit Partnership with the Division of Development and Alumni Relations Building on existing relationships with vendors

What we did ?

Access Use login protected content that only alumni can access – we use an online community we’ve branded Your Manchester Online Auto redirect (e.g. Jstor) Password and username (e.g. SAGE, DASH) Discount code (Key Note)

Feedback JStor: most hit page on Your Manchester Online after the home and login pages Average number of Jstor article requests per month made by alumni Eight month peak in web traffic to YMO when new Library resources launched in April 2014 At launch of Library resources page – it was the most clicked link of any other eNewsletter item ever sent

Dima Dayoub alumna, lecturer at Tishreen University, Syria “These resources are invaluable. A trillion thanks for all your efforts and for facilitating our research and strengthening our sense of belonging to such a highly-reputed academic community....I love UoM and I feel proud to be one of your alumnae” “#ILoveUoM for Jstor; giving access to Science to those without alumna

What is the future like? Feedback Events Product research Money

?... Thank you Talk to alumni dept Know the audience Free stuff Do talk money Stay relevant Thank you!