SEB Presentation iCanada Direct Immigration Services Inc. Making Canada Your Home Nicholas Dimitrakopoulos SEB Presentation

Industry Description: Trends  2005 total 262,236 new immigrants  Increase of 11% over 2004  60% economic class  24%family class  14%refugees

Industry Description: Growth Patterns  Largest increases in business immigrants 38%  Provincial nominees 29%  Business class grew by 12%  Economic immigrants grew by 17%  Foreign workers 6% increase  Foreign students increased by 3%  1/3 go to Ontario

Industry Description: Market Size - Canada

Industry Description: Market Size - Toronto

Industry Description: Market Size - Canada

Industry Description: Market Size - Canada

Industry Description: Market Size - Canada  Source countries Students 1.South Korea 12,505 2.China 6,996 3.Japan 4,648 4.USA 3,743 5.France 3,563 6.Mexico 2,281  20% of totals in Toronto equal to 11,053

Industry Description: Market Size - Canada  Top source countries Workers 1.USA 16,332 2.Mexico 12,610 3.France 7,582 4.UK 7,263 5.Australia 7,048 6.Jamaica 6,138  13% in Toronto of total of 12,528

Industry Description: Profit Margins  70% of the survey reported these margins     GDSourcing Research retrieval Canadian Industry Performance Other Legal Services

Industry Description: Government Regulations  From April 30, 2006 all legal representation must be recognized through CIC  Representatives must be members in CSIC the regulating body  Must pay membership dues, and continuing professional development as required  Required to have E & O insurance

Customer Survey/Customer Profile 12 Characteristics of Target Market  Based on 100 people surveyed  Geographic (Canada, USA, UK, Mexico, Greece, Spain, Russia, China)  Language (English, Spanish, Chinese, Russian, Greek)  Clickographic (Internet fluent, Google or Yahoo key word searches)  Price Ceiling (40% less then lawyers)  Benefits Sought (professional office space, preferred communication telephone, and variety of payment methods)

Customer Survey/Customer Profile Factors in Buying Decision  17% used the services of an immigration consultant  Top three aspect they were looking for 1.Qualifications 2.Honesty 3.Price 4.Dedication 5.Ease of communication 6.Location 7.Professionalism

Customer Survey/Customer Profile Factors in Buying Customer  Preferred methods to search for a consultant 1.Referrals 2.Internet 3.Newspapers 4.Yellow pages 5.Flyers/Bulletin boards 6.Radio/television

Customer Survey/Customer Profile Spending Habits  40%less then lawyers  8% used lawyers  50% had their family and friends help them  People surveyed were a cross section  Earning 40-$50,000 year

Competitor/SWAT analysis: Strengths  Affiliated offices  Established  Online payments  Offer related services  Customer testimonials  Multilingual

Competitor/SWAT analysis: Strengths  No price lists  Limited English skills  No number  Limited information  Not very personable

Competitor/SWAT analysis: Opportunities  Large demand of services in the areas they service  Lower supply of consultants due to recent government regulations  Increased government objectives  Decreasing fees for applications  Economic environment favorable

Competitor/SWAT analysis: Threats  Increasing competition for immigrants in other countries  New graduates dealing with immigration, both lawyers and consultants  People doing it themselves  No profit groups assisting people  Need to overcome bad publiity in the past

Supplier Analysis: Items Required  Laser Printer $279-$499  Stationary $200  Office furniture $200  Ink and Paper $15  Office space $150  Cell Phone $50-$75  Web Site Domain and Hosting $5  Internet $50

Supplier Analysis: Items Required

THANK YOU FOR YOUR TIME  We look forward to doing business with you  At iCanada Direct Immigration Services Inc. we are dedicated to make Canada your home