Online Communications & Marketing 2014 Cathy Qori

E-Committee Mission To advise Catholic Charities in the areas of electronic philanthropy and marketing in order to increase online giving and enhance communication, furthering the mission of the agency in its services, education, and advocacy.

E-Committee Plans In 2010, we developed a plan to raise $2M online over 5 years. The first phase had a low ROI (67%), investing $300,000 to raise $500,000 and build our house file to about 150,000 usable address. The plan was abandoned when the economy crashed and the e-committee was disbanded. We lost all momentum. By 2012, all web team goals and budgets were assigned to other areas.

Online Possibilities Acquisition of new, small donors Retention of small to medium donors ▫Dialogue ▫ ▫Enews Donations Maintain communications with – ▫Volunteers ▫Staff Branding and awareness

Online Performance History Acquisition and retention Current Stats Opt Outs = 22,139 Usable s = 38,363 % usable = 57% Benchmark = 52% 2012 list growth = 6% Benchmark = 13%

Online Performance History Donations

Online Performance History Donors Year# Online Donors 2009 (July – Dec only) , *1, *2, *635 *If their addresses remained the same, NONE of these donors gave all three years.

Future performance depends on campaign integration Direct mail Website/sub-sites Events Social media Dialogue Cross platform communication *Specific recommendations available on request

Tactics Direct mail Sub-sites and campaign landing pages promotions, updates, & enews Event promotions and ticket sales Social media – more followers, more dialogue Cross platform communication