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Monique GERRITSEN & Joëlle DANEELS present. COMMUNICATION in the Field.

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Presentation on theme: "Monique GERRITSEN & Joëlle DANEELS present. COMMUNICATION in the Field."— Presentation transcript:

1 Monique GERRITSEN & Joëlle DANEELS present

2 COMMUNICATION in the Field

3 Modules Communication Plan : preparation English Briefing The Communication Agency The Brands

4 Communication Plan : realisation

5 Communication Plan : evaluation Media-planning budget GRP, OTS …

6 Micro-projects Advertising creation ROI 15 000 € a second

7 Psychology New trends in communication

8 CASES : Integrated Communication Campaigns With Agency for a Sales Promotion Campaign Client for a Direct Marketing Campaign

9 Thanks for listening …. Questions ?

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