1. Navigating the eWorld: Fundraising and the Internet Fundraising, Spring 2009

2. eEngagement: The Internet and Public Life What is it and how does it work? – eCommunities – ePhilanthropy – Information flow – Networks – eAdvocacy Who does it? How is it different? – Changes the shape of relationships – Network society – Questions of access.. – Questions of investment, attachment, “true community” How can we use it successfully?

3. ePhilanthropy What is it? The use of electronic media for the promotion of charity and the development of charitable organizations Who does it? Larger organizations with tech. capacity. People with access to electronic media and who use it for their primary means of news/business/interaction. How effective is it? Allows rapid fundraising (ie-Red Cross and Katrina) increases anonymity and donor control. Reaches tech. savvy markets. How can organizations use it? Education-Encourage Interaction/Relationships-Management- Fundraising.

4. Goals of Using Electronic Media Communication/ education and stewardship Online donations and membership Event registration and management Prospect Research Volunteer recruitment and management Relationship building and advocacy Ted Hart-Nonprofit Internet Strategies www.ephilanthropy.org

5. Primary Goal: Interaction and Relationship Building Create multiple avenues of engagement with the organization. More ties/avenues of exposure=more investment=literal investments. (ie-perceived closeness) Encourage increased interaction and communication between donors and the organization. More clicks=greater investment… Building relationships. Internet as supplement not substitute.

6. Navigating the eWorld Websites Email communication Online giving Online management tools Online registration/memberships eAdvocacy tactics Prospect research Search Engines eCommunities Charity watchdogs Virtual shopping Virtual Auctions Member portals Resources: http://www.nonprofitmatrix.com/ http://www.techsoup.org/index.cfm http://www.rlweiner.com/resources.html http://www.compasspoint.org/assets/216_eno nprofit.pdf http://www.guidestar.org/npo/ www.ephilanthropy.org

7. Successful WebPages http://www.thehungersite.com http://www.thehungersite.com http://www.mercycorps.org/ http://www.heifer.org/ http://www.care.org/ http://www.theirc.org/where/the_irc_in_atlant a.html http://www.theirc.org/where/the_irc_in_atlant a.html

8. The Webpage About us: – What we do-Mission – Who we serve- Clients – How we do it- Vision – Who does what- Board, Employees, Volunteers – Directions – contact info Legitimacy – 990/Annual Reports – Charity reports – Sponsor/Donor list – Funding breakdown/chart – Security/Privacy Policies Donor Information – Case Statement – Needs – How to donate (multiple ways) Education-Resources – Links – Further Resources – Facts-Information – Our partners/sponsors Opportunities for Interaction – eNewsletter or Mailed – Email Addresses – Contact Us – Get our recommendations for X – Volunteer – Media alerts – About you – join a community – Shopping

9. Using email successfully  Always leave an opt out method.  Know your constituents – who emails?  Get their addresses – give them yours - encourage communication.  Your address/url is your business card – get it out there. (radio, TV, advertisements). Possibilities: eNewsletters Receipts Questions Thank you’s Reminders News items “E-chain letters”

10. Collecting Donor Information Privacy Rights – online donor bill of rights http://www.afpnet.org/ka/ka-3.cfm?folder_id=0&content_item_id=1247 http://www.the-dma.org/privacy/creating.shtml Cookies? http://www.google.com/analytics/feature_fast.html Donor databases Prospect searching

11. Getting On-line Donations Types: One click donations Mail-in requests Credit card donations Payroll deductions Virtual Shopping Matching donations Strategies: One time gifts Cause related marketing Annual/monthly giving Planned giving Capital campaigns Donor Costs v. Benefits (consider incentives and disincentives for acting) Considerations: Security Transparency Accountability Legitimacy

12. Examples On-line Giving https://www.sea.edu/supportsea/capitalcamp aign.asp https://www.sea.edu/supportsea/capitalcamp aign.asp http://www.redcrosslegacy.org/ https://secure.ga3.org/02/oxfamamerica http://www.savethechildren.org/?stationpub= x_yahoo_pi&WT.srch=1&WT.mc_id=ypi http://www.savethechildren.org/?stationpub= x_yahoo_pi&WT.srch=1&WT.mc_id=ypi

13. Advocacy Examples http://www.lungcanceralliance.org/involved/sign_the _petition.php http://www.lungcanceralliance.org/involved/sign_the _petition.php http://bicyclecolo.org/page.cfm?PageID=651 http://www.savethechildren.org/advocacy/index.asp? stationpub=x_yahoo_pi&ArticleID=&NewsID= http://www.savethechildren.org/advocacy/index.asp? stationpub=x_yahoo_pi&ArticleID=&NewsID http://advocacycentral.org/index.pl/543041.html

14. Examples: Volunteer Recruitment and Management http://www.theirc.org/where/volunteer_opport unities_with_irc_in_atlanta.html http://www.theirc.org/where/volunteer_opport unities_with_irc_in_atlanta.html http://www.volunteer.org.nz/ http://www.nczoo.org/volunteer/

15. Examples: Events http://www.jimmyfund.org/eve/event/maratho n_info.asp http://www.jimmyfund.org/eve/event/maratho n_info.asp http://www.nypl.org/events/ http://www.aaco-sf.org/events/c4c_05/

16. Search Engines and Nexuses For information dispersal – Yahoo http://searchmarketing.yahoo.com/srch/index.phphttp://searchmarketing.yahoo.com/srch/index.php – Google http://www.google.com/services/http://www.google.com/services/ – Alta Vista http://www.altavista.com/web/avbusinesshttp://www.altavista.com/web/avbusiness – Goodsearch http://www.goodsearch.com/http://www.goodsearch.com/ For donors and volunteers – http://www.networkforgood.org/ http://www.networkforgood.org/ – http://www.volunteermatch.org/ http://www.volunteermatch.org/ – http://www.idealist.org/ http://www.idealist.org/

17. eCommunities http://ga0.org/oxfamamerica/join.tcl http://www.idealist.org/en/help/7.html

18. Technical Resources in eLand Prospect research http://www.blackbaud.com/products/prospectresearch/pr_overview.aspxhttp://www.blackbaud.com/products/prospectresearch/pr_overview.aspx http://www.internet-prospector.org/ Donor databases http://www.npower.org/ http://www.nptimes.com/fme/oct04/Oct04_FME_DSM.pdf http://www.allianceonline.org/FAQ/fundraising/how_do_we_select_fundraising.faqhttp://www.npower.org/http://www.nptimes.com/fme/oct04/Oct04_FME_DSM.pdf http://www.allianceonline.org/FAQ/fundraising/how_do_we_select_fundraising.faq Web design tools http://www.techsoup.org/techfinder/index.cfm http://www.techsoup.org/techfinder/index.cfm Web hosting http://www.etapestry.com/websiteservices/wsservices_fs.html http://www.etapestry.com/websiteservices/wsservices_fs.html Advocacy http://www.petitiononline.com/petition.html http://www.localvoice.com/ http://advocacycentral.org/ http://www.petitiononline.com/petition.htmlhttp://www.localvoice.com/http://advocacycentral.org/ Information management Charity watchdogs http://www.charitynavigator.org http://www.give.org http://www.charitynet.orgwww.charitynavigator.orgwww.give.orgwww.charitynet.org http://www.consumerreports.org/cro/personal-finance/charity-watchdogs-1205.htm eNewsletters http://www.getactive.com/http://www.getactive.com/ Search Engines Reviews of management programs http://www.nonprofitmatrix.com/category.asp?Cat=Donormanagement&orderby=datemodified&order=desc http://www.nonprofitmatrix.com/category.asp?Cat=Donormanagement&orderby=datemodified&order=desc Online giving http://www.justgive.org/nonprofits?sess=1 Virtual Shopping http://www.networkforgood.org/npo/fundraising/fund_resources/toolsfund.aspxhttp://www.networkforgood.org/npo/fundraising/fund_resources/toolsfund.aspx http://www.nonprofitmatrix.com/category.asp?Cat=Affinityshopping&orderby=datemodified&order=desc http://www.techsoup.org/techfinder/index.cfm

19. Application exercise Create an on-line fundraising strategy for a nonprofit that provides landscaping services to low income individuals and communities. How can the organization encourage on-line giving?