1. Closeout Campaign May 2008

2. May 22, 2008 Overview Summary Campaign History The need Objectives Target markets Strategies Implementation

3. May 22, 2008 Executive summary Wycliffe Foundation seeks to partner with JAARS and the other strategic partners within the Wycliffe family of organizations that are currently marketing the KODIAK Project independently by integrating the timing of the messages to coincide with the delivery of the KODIAK airplane to JAARS and to Papua New Guinea while aligning (not competing) with the Last Languages Campaign set to launch this Fall. We seek to use the attractive message the KODIAK brings to new and existing financial partners and hope to leverage the message to increase media exposure to the Wycliffe family of organizations. The campaign will also “test” social media fundraising strategies.

4. May 22, 2008 Campaign History Began in November 2005 Web site (redesigned 2008) Mobile advertisements E-newsletters Direct mail pieces

5. May 22, 2008 The Need Need $5.4 Million Raised $7.6 Million

6. May 22, 2008 Marketing objectives Celebrate arrival of first KODIAK aircraft Stimulate giving to raise remaining funds Increase awareness and loyalty Create a united KODIAK Project Team

7. May 22, 2008 Target Markets KODIAK Project Campaign donors 450+ subscribers to the KODIAK e-newsletter Members / Staff Legacy Society members Local media Trade media Wycliffe Associates donors Wycliffe USA Project donors

8. May 22, 2008 Strategies Internal Communications Public Relations / Social Media Strategic Partnerships Web Plan

9. May 22, 2008 Internal Communications Print –Newsletters P2 Affiliate publications –Direct Mail New Media –Executive Communiqués –Prayer e-alerts –KODIAK e-newsletter –JAARS.org –Wycliffe.org –www.kodiakproject.com Events –JAARS chapel –Entermission –Plane dedication Signage –Affiliate HQs –Large KODIAK model Video

10. May 22, 2008 Public Relations / Social media Local media –JAARS event Charlotte Observer Charlotte radio and broadcast media –Orlando event Orlando Sentinel Orlando Times Radio – Z88.3 or 950AM Local broadcast media –PNG event Media from US to travel to PNG Local PNG media Pitch through PR Agency Trade media –Christian (through PR agency) –Aviation (work with Quest Aircraft) Social media –Twitter –Blog (http://kodiakprojectblog.blogspot.com) –Podcast –Facebook –YouTube –GodTube –DIGG –Christian blogs (research) –Aviation blogs (research) –Newsvine –Fundraising widget

11. May 22, 2008 Strategic Partnerships JAARS –Jim Akovenko, Chuck Daly, Marty Sanders, Bud Speck, Steve Ottaviano, Marguerite Wycliffe USA –Bob Creson, Ruth Hubbard, Russ Hersman, Chuck DeVries, Les Kline, George Fisher Wycliffe Associates –Bruce Smith, Frank Nolan Wycliffe Foundation –Don Erickson, Scott Toncray, Dustin Moody, Rachel Tidwell Quest Aircraft –Julie Stone, Kelly Mahon KODIAK Project Team

12. May 22, 2008 Web plan Use www.kodiakproject.com –Promote events with calendar, location, description –Encourage visits to blog, Twitter, Facebook –Promote e-newsletter

13. May 22, 2008 Web plan – social media Encourage constant engagement by using: Twitter – KODIAK_8 updates Kodiak blog – follow plane’s progress and inaugural flight Facebook – build community Digital mapping route of KODIAK

14. May 22, 2008 Implementation Estimated budget DescriptionCost Video production (including trip for 2-3 to Sandpoint) $3000 Invitations$300 Branded merchandise (for KODIAK Project team and for sale) $1000 Giveaways$1000 Food (Orlando and Waxhaw)$1000 Total$6300

15. May 22, 2008 Tactics and deliverables Please see handout

16. May 22, 2008 Discussion