Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1

Market Overview 2

3 50.5m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Smartphone ownership is up 15% on last year Source: comScore MobiLens, 3 month average ending June 2014

4 O2 is the largest operator in the UK Market share of operators (vol %) Source: comScore MobiLens, 3 month average ending June 2014

5 Samsung is the largest mobile phone manufacturer Market share of handset manufacturer (vol %) Source: comScore MobiLens, 3 month average ending June 2014

6 Google Android is the most popular smartphone operating system Market share of Smartphone operating systems (vol %) Source: comScore MobiLens, 3 month average ending June 2014

7 Majority of mobile phone users are using “connected media” % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, , stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending June 2014

News on mobile phones 8

9 Just over half of smartphone users access news each month Over 19 million Smartphone users access news on their phone App or Browser, aged 13+. Source: comScore MobiLens, 3 month average ending June 2014

10 iPhone users are the biggest readers of news % of iPhone users that access news 61% of iPhone users access news through their mobile browser or app That is an index of 149 compared to all mobile phone users App or browser. Source: comScore MobiLens, 3 month average ending June 2014

11 Accessing news through a smartphone is particularly popular among young people App or browser. Source: comScore MobiLens, 3 month average ending June 2014

year olds over index on accessing news on their smartphone yr olds are 27% more likely to access news on their smartphone than the average smartphone user App or browser. Source: comScore MobiLens, 3 month average ending June 2014

13 Over half of year olds access news on their smartphone 62% of year old mobile phone owners access news through their smartphone They make up 34% of all smartphone owners App or browser. Source: comScore MobiLens, 3 month average ending June 2014

14 Six in 10 smartphone owners with HH income of £75k+ access news on their phone App or browser. Source: comScore MobiLens, 3 month average ending June 2014

Newspapers on mobile phones 15

16 Newspaper sites reach 40% of mobile browsers 14.5m access local, national and international newspaper sites on their mobile through their network or Wi-Fi Figures include ANY newspaper sites accessed on mobile phones in the UK via browser – regional, national and international. Source: comScore GSMA Mobile Media Metrics, June 2014

17 Unique visitors accessing newspaper sites grew 41% year on year +28% YoY Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browser Source: comScore GSMA Mobile Media Metrics, June 2013 and June 2014

18 Newspaper page views have enjoyed significant growth year on year +10% YoY Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browser Source: comScore GSMA Mobile Media Metrics, June 2013 and June 2014

Newsbrands on mobile phones 19

20 Newsbrands reach 33% of mobile browsers Browser and app. Source: comScore MobiLens, 3 month average ending June 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group 12.4m access newsbrand sites on their mobile through their network or Wi-Fi

21 Newsbrand mobile sites attract a young audience 49% of those who access newsbrands through an app or their mobile browser are Browser only. Source: comScore MobiLens, 3 month average ending June 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group

22 Almost 9 out of 10 newsbrand visitors also visit social media sites 87% of newsbrand visitors also visit social media sites on their mobile browser Uses browser only. Source: comScore GSMA Mobile Media Metrics, June 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

23 Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user Uses browser only. Source comScore GSMA Mobile Media Metrics, June 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

24 More than 8 out of 10 newsbrand visitors also visit retail sites …of visitors to newsbrand sites also visit retail sites on their mobile browser Uses browser only. Source: comScore GSMA Mobile Media Metrics, June 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group 86%

25 Mobile newsbrand visitors are twice as likely to visit Amazon Newsbrand visitors to Amazon index at 199 compared to average mobile internet user Uses browser only. Source: comScore GSMA Mobile Media Metrics, June 2014 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group