Research Topic: Content Management Systems Jennifer Gravely September 16, 2003

Agenda Introduction Companies Industries and Applications Q & A

Introduction What is content management? → software that enables companies to effectively and efficiently administer/handle/maintain and deploy/deliver online content; don’t have to rely on IT to update sites → “field more than just a definition – an emerging field that’s concerned with making information easier to manage and access inside corporate environments” (Rosenfeld, 2003.)

What do I get for my money? Scalability Rapid deployment Ease of use Web browser user interface Responsibility is distributed across the enterprise Document lifecycle and approval power

Example

Companies That Market Content Management Systems IBM Microsoft Documentum Vignette Interwoven FileNet OpenCMS, Cofax, Apache Project – open source Ektron, UserLand

IBM DB2 Content Manager™ “provides a foundation for managing, accessing and integrating critical business information on demand...document, web, image, rich media” 3M, AutoZone, NFL, Guardian Life Insurance

Microsoft Content Management Server™ “Dramatically reduce the time, cost, and complexity associated with building, deploying, and maintaining mission- critical, content-rich Web sites by using Content Management Server 2002.” Ford, CB Richard Ellis

Documentum Content Server “enables organizations to store, manage, and deploy all types of content, including HTML and XML, graphics, multimedia, and other types of rich media” L’Oreal, 3Com, U.S. Army, Johnson and Johnson

Vignette Vignette® Content Management “eases and automates the processes for creating, managing and publishing content for the Web, giving business users extended control over the management of their Web content” Bank One, EDS, Wall Street Journal, United Airlines

FileNet FileNet® Content Manager “uniquely combines content management with out-of-the-box workflow processes to help organizations manage complex documents” Advance Bank, Colonial Pipeline, Louisiana Department of Natural Resources

Interwoven TeamSite 6 Content Server™ “enable businesses to manage their mission-critical information and gain competitive advantage” GE, Cisco Systems, Duke Energy, Viacom

Things to consider Budget (licensing, training, professional services, additional hardware) Size and complexity of sites; is the product the right fit for the situation/environment Politics with regard to IT Current technology Support

Industries and Applications Public Sector Healthcare Financial Services High Tech Manufacturing Education Publishing Entertainment Telco Corporate intranet sites E-Commerce (catalog management, transaction processing) Portals B2B B2C

Perspective "Top-tier Content Management Software: $1,000,000. Consulting to get the Software to work: $1,000,000. Convincing your employees to use the Software correctly: Priceless..." -- Peter Dresslar, Computer Horizons Corp.

Questions?

References CMS Watch (2003, May 23). Content Management and Information Architecture. Retrieved September 12, 2003, from IBM (2003). DB2 Content Management. Retrieved September 12 from 3.ibm.com/software/data/cm/ Microsoft, Inc. (2003). Microsoft Content Management Server. Retrieved September 15, 2003 from Documentum (2003). Enterprise Document Management Products Retrieved September 12, 2003 from Vignette Corporation (2003). Vignette Content Management. Retrieved September 15, 2003 from ,00.html Interwoven (2003). TeamSite Content Management. Retrieved September 13, 2003 from FileNet (2003). FileNet Content Manager. Retrieved September 15, 2003 from