Connect Making Connections that Matter Marketing Program for Driving Demand Business Healthcare Technology Connect

Key Goals for Connect 360 Lead Generation Efforts Business Healthcare Technology Connect - Confidential: )More OI (Opportunity Identification) from existing partners 2)More OI from New Partners 3)Improve partner participation in demand generation activities Barriers to Achieving these Goals:  Resources: Limited partner marketing / sales / nurturing resources  Marketing Execution: Too much work and too complex to execute multi-touch nurture marketing  Measurability / Reporting: Too difficult to isolate the impact and ROI of coop marketing investments Solution: +

Connect 360 Executed Marketing System for Business Partners 3 How it Works: All Steps of a Multi-Touch Marketing Process is Executed for Partners Recommendation for targeted list purchases Select Target Contacts Select & customize appropriate s Select Appropriate Assets / Offers Multi-Touch Program Automatically Executed, Tracked, Scored and Nurtured by BHTConnect and related to Business Partner By Capability  Business analytics software  Big data platform  Content Analytics software  IT infrastructure for analytics  Information integration and governance  Optimization Services By Role:  CMO – Know Customers  CFO –Manage Performance  CRO – Manage Risk  COO – Manage Operations By Industry:  Healthcare  Life Science  Technology Setup in 2 weeks for Business Partners

Elements to Help Recruit New Business Analytics- Focused Partners High ROI: No Work Fully-Executed Setup in 1 week Streamlined Process formatted lead report Affordable $10,000 for 6 months Promotion Free 1,000 target contacts if signed up by May 31/2015 Multi-touch plus new contacts Total Program Cost: $10,000 First 3 Months: $6,000 Second 3 Months: $4,000  5 s per quarter  Sent to partner contacts  2,000 new contacts Automated Multi-Touch Nurture Marketing Analytics Reports Very Affordable 1,000 New Contacts Effective / No Work Easy Reimbursement Low CostAct Now Raise Awareness Make Sales Generate Revenue Turn-key Solution

Seamlessly Incorporate elements into Business Partner’s campaign 5 Step 3 Continued: Configure Other a la Carte Elements of Multi-Touch Campaign Telemarketing Incorporate In-person & Virtual Events recruiting, registration and reminder system White papers and articles, positioned to get you maximum exposure and leads Integrate all plug and play Social Media Strategies (Facebook, Twitter integration, page and collateral bookmarking, RSS, etc.) Social MediaContentEvents Focus telemarketing on nurtured leads only

For a more information, or a consultation …. Contact: Bob Croce, President & CEO Making Connections that Matter Connect 360