MARKETING TO TOMORROW’S COLLEGE STUDENT Dewayne Neeley Dual Credit Program Specialist Western Kentucky University Bowling Green, Kentucky.

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Presentation transcript:

MARKETING TO TOMORROW’S COLLEGE STUDENT Dewayne Neeley Dual Credit Program Specialist Western Kentucky University Bowling Green, Kentucky

Marketing: the process or technique of promoting, selling, and distributing a product or service. (Merriam-Webster)

To the High School School/class visits Informational program brochures Pens Student ID cards Shirts for counselors, teachers Posters

To the High School

To the Community Newspaper ads Radio spots Local business journal Program’s website

To the Community

To the WKU Campus Community Focus on WKU: Admissions event

To the WKU Campus Community Tailgate

To the WKU Campus Community Tailgate

To the Next Level

Dewayne Neeley Dual Credit Program Specialist Western Kentucky University