2014 – 2015 Membership A RE YOU ONE IN A M ILLION ? Celebrating Faith.Family.Freedom

National Membership Committee Anita Biggs, Chairman Cindy Kokernak, Vice Chairman Joan Chwala, Member Penny Maklary, Member Donna Ray, Central Division Chair Barbara Corker, Eastern Division Chair Linda Feezer, Northwestern Division Chair Bonita Robey, Southern Division Chair Jan Sperry, Western Division Chair

Membership Goal By honoring our veterans and military through meaningful service, the American Legion Auxiliary will grow to a million members by our centennial anniversary.

CENTENNIAL Numeric Goal National 2015 Numeric Goal: 768,323 National 2020 Numeric Goal: 1,000,358

HOW ARE WE DOING? Comparison Report 2014 Numeric Objective 2013 Numeric Objective Total 2014 Membership as of Total 2013 Membership as of Membership Difference as of ,341756,818668,407693,763(25,356)

Current TREND

National Renewal Rates 2012, 2013 & 2014 ( at )

2011 New Member Retention for 2012, 2013 & 2014 National Percentage

WHAT CAN WE DO? Engage to Retain Members Rejoin Former Members Attract New Members

HOW CAN WE DO THIS?

Engage to Retain Members Communicate! Be respectful, kind and considerate! Ask for and be open to new and different ideas Offer meaningful volunteer opportunities for members to support and deliver the Auxiliary’s mission -- at times convenient to them Recognize all members for any and all contributions Promptly address and resolve conflicts in a positive manner

Rejoin Former Members Use ALAMIS to obtain information on members who have not paid dues since –Reach out to these former members Set up a committee to contact former members Establish a phone bank of members to call former members –Develop script to identify reasons for not renewing and what would cause them to consider rejoining Share former member’s feedback with the unit; determine what the unit might need to do differently to retain all members.

Attract New Members Increase the Auxiliary’s visibility in the community. Be welcoming, kind and respectful to persons of all ages and backgrounds. Share benefits and value of belonging…. Dual is Cool Campaign –Waive first year membership dues for eligible female veterans

IT CAN BE DONE!

REMEMBER….. We need to: Engage to Retain Current Members Attract New Members Rejoin former members to reach our centennial goal

Individual AWARDS Rejoin One Rejoin 1 FORMER Auxiliary member ( Must not have paid dues after 2012 ) –Submit Rejoin 1 form to National Headquarters by 5/1/15 to receive button. Note: One entry per recruiter

Individual AWARDS Recruit One Recruit 1 NEW Auxiliary member –Submit Recruit 1 form to National Headquarters by 5/1/15 to receive button. Note: One entry per recruiter.

Individual AWARDS One in a Million Recruiter Recruit 10 or more NEW Senior and/or NEW Junior members –Submit form to National Headquarters by 5/1/15 to receive “One in a Million” keychain. –Each recruiter eligible for cash drawing of $100.

Individual AWARDS Silver Brigade Recruit 25 or more NEW senior members to receive special gift from National President. –Entry forms must be received in National Headquarters by 5/1/15 to qualify. Note: One gift per recruiter

Unit AWARD Unit Achievement Award Units that reach 100% of annual target set by their department by 5/1/15 will be eligible for $100 cash drawing. –Checks made payable to Unit for mission outreach and/or membership efforts. Note: Eligible units tracked and submitted to NHQ by their Dept (see verification form). Verification forms due in NHQ by 5/1/15

Department Goals, Milestones & Targets 2015 goal –designed to help each department work towards centennial Million Member Goal. –broken down into monthly milestones Renew/Rejoin Target –based on total 2013 membership at 12/31/13, less 2013 paid members deceased during 2013 membership year. –can be combination of renewing 2014 members AND rejoining former and/or expired members.

Department Awards 60% Renew/Rejoin Achievement –Reach 60% of Renew/Rejoin target by Veterans Day (November 11, 2014) to receive $ % Renew/Rejoin Achievement Put your heart into it! –Reach 85% of Renew/Rejoin target by Valentine’s Day (February 14, 2015) to receive $500 95% Renew/Rejoin Achievement We’re in it to win it! –Reach 95% of Renew/Rejoin target by 30 days prior to National Convention to receive $500 and recognition at National Convention.

Department Awards Good Will Rejoin Award –Rejoin 50% or more of former members on NHQ provided list – those who’ve not paid since by 5/1/15 to receive $500 Department Monthly Milestone Achievement Award –Achieve 100% of monthly milestone in month of Dept Convention to receive $250

Department Awards National Achievement Award – Achieve 100% of Numeric Goal by 30 days prior to National Convention to receive $250, recognition at National Convention and badge ribbons for delegates. Keep On Pushing Award – Achieve 100% of Numeric Goal by 12/31/15 to receive $125

Resources Membership Plan of Action How To Sheets: –Engage to Retain Members –Rejoin Former Members –Attract New Members –Starting an E-Unit American Legion Auxiliary Unit Handbook, available at or from The American Legion Emblem Saleswww.ALAforVeterans.org Materials provided at this Conference Membership page at Your National Membership Committee

Membership Basics Auxiliary membership year is from January 1 to December 31.

2015 Renewal Notices  First 2015 notice mailed by 9/15/14  Second 2015 notice mailed 1/2015