1. Recruiting & Retention 21 April 2012 Jim Crone, Major CAP Recruiting and Retention Officer, Georgia Wing HQ recruiting@gawg.cap.gov 2012 Georgia Wing Conference

2. Discussion Guide Value of Recruiting & Retention in CAP Georgia Wing Membership Trends Highlights from GAWG 2011 Member Survey CAP Recruiting Tools Review 2012 Georgia Wing Conference

3. What is the most important resource in Civil Air Patrol? 2012 Georgia Wing Conference

4. How Do New Members Help CAP? Bring new skills to the organization New ideas and thinking Reduces active member burnout Increases Unit’s operational capacity 2012 Georgia Wing Conference

5. CAP Realizes Recruiting Is Important

6. 2012 Georgia Wing Conference 24 March 2012 Senior Membership Trends

7. 2012 Georgia Wing Conference 24 March 2012 Cadet Membership Trends

8. Recruiting Is Not Our Challenge 2012 Georgia Wing Conference 24 March 2012

9. GAWG Senior Recruiting 2010-2011 2012 Georgia Wing Conference 24 March 2012

10. GAWG Cadet Recruiting 2010-2011 2012 Georgia Wing Conference 24 March 2012

11. Recruiting Is Not Our Challenge 2012 Georgia Wing Conference 24 March 2012

12. Georgia Wing’s #1 R&R Issue 2012 Georgia Wing Conference 24 March 2012

13. 2011 Georgia Wing Cadet and Adult Member Survey Results Report 2012 Georgia Wing Conference Prepared By Jim Crone, Major CAP Recruiting and Retention Officer Georgia Wing Headquarters SER-GA-001

14. Surveys Background GAWG’s Recruiting & Retention Team surveyed all active members annually since 2009 2011 member surveys opened 13 November and closed 27 November 2011 – Email invitations sent to all members in eServices Reminder email sent 19 November – Constant Contact survey and email tools used Minimized multiple responses “White mail” features minimized SPAM filter impact Results tabulated using consistent method 2012 Georgia Wing Conference

15. 2011 GAWG Cadet Member Response Similar to 2010 2012 Georgia Wing Conference

16. GAWG Senior Members Remain Very Responsive in 2011 2012 Georgia Wing Conference

17. GAWG Cadet Member Satisfaction Improved Slightly 2012 Georgia Wing Conference

18. GAWG Adult Member Satisfaction Declined Slightly 2012 Georgia Wing Conference

19. Cadets and Adults Join CAP For Very Different Reasons Top 2011 reasons Cadets join CAP: – 25% (vs. 28% in 2010) learn to fly and/or aerospace education – 49% (vs. 46%) interest in military service and/or training Top reasons adults join CAP: – 22% (vs. 21%) to support CAP’s Cadet Program – 24% (vs. 23%) community and national service – 30% (vs. 32%) support CAP’s ES Mission 2012 Georgia Wing Conference

20. Important Discussion Note The lower the score, the higher the rating – Like golf, the low score wins the day Member Survey Rating System 1 = Outstanding 2 = Above Average 3 = Average 4 = Below Average 5 = Unsatisfactory 2012 Georgia Wing Conference

21. Cadet Survey Highlights 2012 Georgia Wing Conference

22. Cadets Seek Help In 2011, 69% of all Cadets respondents less than 1 year service in CAP Ratings of note: – “Helping you understand what is required to be promoted to the next level” Rating Score 2.1 – “Offering Cadets a clear path to obtaining an orientation flight” 2.2 – Providing a helpful GAWG website for Cadets 2.4 2012 Georgia Wing Conference

23. Cadets Want CAP Opportunities “Offering Cadets opportunities to learn to fly” Rating Score 2.2 “Offering opportunities to participate in Color Guard and/or Honor Guard program” 2.3 – 20% Average – 11% Below Average – 6% Unsatisfactory 2012 Georgia Wing Conference

24. Cadets Still Want To Contribute Via ES “Offering Cadets opportunities to participate in Emergency Services Missions” 2.5 – 23% Average rating in 2011 vs. 18% in 2010 – 15% Below Average rating vs. 13% – 10% Unsatisfactory rating vs. 7% 2012 Georgia Wing Conference

25. Senior Member Survey Highlights 2012 Georgia Wing Conference

26. 2011 Senior Member Survey Highlights Senior Members with no prior military service increased to 51% from 49.5% in 2011 – 41% Veterans – 8% currently serving 16% of adults report themselves as top 10% contributors in CAP Highest rated GAWG CAP attribute: – Having high quality members, rating 1.9 2012 Georgia Wing Conference

27. 2011 Senior Members Opportunity Areas Offering Emergency Services training, rating 2.3 Offering effective ES training, 2.4 Offering a GAWG websites of value, 2.4 – Improved from 2.6 rating in 2010 Offering clear path to advancement, 2.5 Offering Unit website of value to members, 2.6 Opportunities to participate in ES missions, 2.6 – Third year straight this item received lowest rating 2012 Georgia Wing Conference

28. R & R Officer Support Resources Jim Crone, Major CAP Recruiting and Retention Officer, Georgia Wing HQ 2012 Georgia Wing Conference 24 March 2012

29. CAP R&R Training Resources 2012 Georgia Wing Conference 24 March 2012 CAPR 39-2 CAP Membership – http://members.gocivilairpatrol.com/media/cms/R039_002_A74FDA9552C2D.pdf http://members.gocivilairpatrol.com/media/cms/R039_002_A74FDA9552C2D.pdf CAPP 226 R&R Officer Specialty Track Guide – http://members.gocivilairpatrol.com/media/cms/P226.pdf http://members.gocivilairpatrol.com/media/cms/P226.pdf CAP Recruiter’s Online Toolkit – http://www.capmembers.com/cap_national_hq/member_services/recruiting/ http://www.capmembers.com/cap_national_hq/member_services/recruiting/ Five Stages of CAP Recruiting & Retention – http://www.capmembers.com/cap_national_hq/member_services/recruiting/five_stages/index.cfm http://www.capmembers.com/cap_national_hq/member_services/recruiting/five_stages/index.cfm

30. CAP Recruiting Support Resources 2012 Georgia Wing Conference 24 March 2012 National Recruiting Website – www.gocivilairpatrol.com www.gocivilairpatrol.com Find A CAP Unit Near You Tool – http://cap.findlocation.com/ http://cap.findlocation.com/ Request Information on CAP – https://www.capnhq.gov/CAP.CapProspects.Web/CAPProspects.aspx https://www.capnhq.gov/CAP.CapProspects.Web/CAPProspects.aspx NHQ Provided Recruiting Materials – Brochures/Flyers/Posters/Presentations/Open House – http://www.capmembers.com/cap_national_hq/recruiting_and_retention/recruiting_material.cfm http://www.capmembers.com/cap_national_hq/recruiting_and_retention/recruiting_material.cfm DDR Cadet Ken & GAWG Booth – http://www.capmembers.com/cadet_programs/drug_demand_reduction/cadet-ken/ http://www.capmembers.com/cadet_programs/drug_demand_reduction/cadet-ken/ – For GAWG display booth contact recruiting@gawg.cap.govrecruiting@gawg.cap.gov

31. CAP Retention Support Resources 2012 Georgia Wing Conference 24 March 2012 Cadet Program Information – Cadet Program Strategic Overview http://www.capmembers.com/media/cms/Todays_Cadets_2009_Layout_1_3A50C4A38A06F.pdf – Parent’s Guide to CAP (Spanish version available) http://www.capmembers.com/media/cms/Parent_Guide_2009_Reduced_284244717E11B.pdf CAP Great Start Program – Adult CAP Great Start Guide http://members.gocivilairpatrol.com/media/cms/Great_Start_Guide__lores__cropped_E4FAFED36450E.pdf – Cadet Great Start Program http://members.gocivilairpatrol.com/cadet_programs/library/cadet_great_start.cfm CAP Knowledgebase – www.capnhq.custhelp.com/ www.capnhq.custhelp.com/

32. Recruiting Insights 2012 Georgia Wing Conference 24 March 2012 Recruiting Posters and Free Ads Work – At FBOs, flight schools, middle schools… – On sites including Craig’s List (volunteers) Keep Unit Website/Facebook Up to Date Check contact info in CAP Find a Unit Directory – Return emails and phone calls from prospects Encourage Cadets to Wear Uniform to School Monthly – BDUs Attract Cadets - it shows activity

33. Recruiting Insights 2012 Georgia Wing Conference 24 March 2012 Attending a CAP Meeting Can Be Intimidating – Recognize and spend time with these brave souls – Follow-up, thank them and invite them back Manage Expectations, Focus on Volunteer Service – CAP is not for “cheap flight hours” nor combatants Actively Advise Your Unit Commander – Ensure meetings are planned and well executed Remember Cadet & Senior motivators differ – Recognition is a volunteer’s pay - be proactive Many recognition options in CAPR 39-3 & CAPR 35-6

34. GAWG Member Insights 2012 Georgia Wing Conference 24 March 2012 Support Volunteers Who Must “Step-Back” as Well as “Step-Up” – CAP Member “burnout” a major issue #1 Sign A Member Will Not Renew is an Invalid eMail in eServices

35. Thank You For Your Volunteer Service in CAP! 2012 Georgia Wing Conference

36. R&R Officers Need Member Reports Restricted Application Access 2012 Georgia Wing Conference 24 March 2012

37. Monitor Unit Prospective Member List 2012 Georgia Wing Conference 24 March 2012 Prospective Member Report Provides contact information for All Individual Expressing Interest in CAP Membership with a specified Radius to Your Unit Information Sent to Unit CC: Agree on a follow-up Plan Reach-out and introduce Unit

38. A Wide Range of Unit Information 2012 Georgia Wing Conference 24 March 2012 Membership Report Provides ability to obtain list of Unit members whose membership has expired in the last 90 days

39. Contact Recently Expired Members 2012 Georgia Wing Conference 24 March 2012 Select “View Inactive Members Within Past 90 Days Report show recently expired with contact information Recommend email contact (min)

40. Order Recruiting Materials Online 2012 Georgia Wing Conference 24 March 2012

41. Step 2 Ordering Recruiting Materials 2012 Georgia Wing Conference 24 March 2012

42. Sample Recruiting Order 2012 Georgia Wing Conference 24 March 2012