Session08: TOWS Analysis Manning School of Business Session08: TOWS Analysis Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45

Today Discuss TOWS analysis of Starbucks, DD, and McD Attendance Due today: Assignment #5: TOWS analysis of Starbucks, Dunkin’ Donuts, and McDonalds in the “coffee and pastry” businesses Discuss TOWS analysis of Starbucks, DD, and McD Attendance Discussion of plans for next week Assignment #7: Failed Companies Choose your own grading rubric

TOWS Strategic Alternatives Matrix External Opportunities (O) 1. 2. 3. 4. External Threats (T) 1. 2. 3. 4. Internal Strengths (S) 1. 2. 3. 4. SO "Maxi-Maxi" Strategy Strategies that use strengths to maximize opportunities. ST "Maxi-Mini" Strategy Strategies that use strengths to minimize threats. Internal Weaknesses (W) 1. 2. 3. 4. WO "Mini-Maxi" Strategy Strategies that minimize weaknesses by taking advantage of opportunities. WT "Mini-Mini" Strategy Strategies that minimize weaknesses and avoid threats.

Today Discuss TOWS analysis of Starbucks, DD, and McD Attendance Due today: Assignment #5: TOWS analysis of Starbucks, Dunkin’ Donuts, and McDonalds in the “coffee and pastry” businesses Discuss TOWS analysis of Starbucks, DD, and McD Attendance Discussion of plans for next week Assignment #7: Failed Companies Choose your own grading rubric

Next Week 25 February – No formal class – Suggest you come to class and work on Assignment #7 in your groups 27 February – Assignment #7 due. Meyers-Briggs discussion. 4 March – Reading a financial statement. Review session for quiz. 6 March – In-class quiz on everything we have covered so far. 11&13 March – no class 18 & 20 March – spring break

Assignment #7: Failed Companies Choose a company for your group’s work Group presentation: Give a short history of the company, including a summary of their revenue history. What happened to the company? SWOT analysis of the company To what do you attribute the decline of the company? Didn’t they see this coming? Were they stupid? 5-7 minute group presentation with a few charts on 27 February. Companies to choose from: Atari Blockbuster Digital Equipment Corporation (DEC) Enron Kodak Konarka (Thin film solar panels) Lucent Technologies (sold to Alcatel to form Alcatel-Lucent) Nortel (Northern Telecom) Pan American World Airways (Pan Am) Pets.com Polaroid Corporation Sun Microsystems (sold to Oracle) Wang Laboratories WorldCom OR You can choose a massive turnaround story: IBM at the time of Gerstner

Choose your own grading rubric   DEFAULT  OTHER POSSIBLE RUBRICS Balanced Scorecard Talker Test Master Crammer Special Projects Notes Assignment 01 1.5 1 0.5 If turned in, got full credit Assignment 02 Everyone got full credit Assignment 03 Assignment 04 Assignment 05 6 3 Assignment 06 Assignment 07 Assignment 08 Assignment 09 Assignment 10 Assignment 11 Assignment 12 Assignment 13 Assignment 14 Group Work 15 20 5 10 Mid-Term Quiz 30 28 Take-Home Exam 25 35 50 Attendance & Participation 31 Other 52 Special personal project TOTAL 100 These are only suggestions. Make up your own – but they have to be something around this (i.e. no zeros in assignments, participation, etc.) If you would like me to use for you, individually, a grading rubric other than the default, then let me know in an e-mail BEFORE YOU TAKE THE QUIZ. You also have to write up two paragraphs (1) Relating this experience to strategic management of a company. i.e. What am I trying to have you understand by doing this? (2) Why did you choose the numbers you did?

Strategic Management – Spring 2014