Build It and They Will Come: Adult Program FYI Sessions Angela Nackovic Justin Hardee

College of DuPage A community college located in Glen Ellyn, Illinois 30 miles west of Chicago, Illinois 30,000 students enrolled 2 nd largest provider of higher education in Illinois Adult students make up more than 45% of the student population Associate Degrees and certification programs 250+ programs of study Quick Facts

Technical Education Center B ACKGROUND

Health and Science Center C HALLENGES Students with varying interests and questions attendedStudents with varying interests and questions attended GED/ABE/ESL studentsGED/ABE/ESL students High school graduates and those with previous college creditsHigh school graduates and those with previous college credits Degree holders (associates and beyond)Degree holders (associates and beyond) Career changers asking industry-related questionsCareer changers asking industry-related questions Presenter was a generalist Presenter was a generalist Could not answer all industry-specific and advising questionsCould not answer all industry-specific and advising questions Challenge of relaying information on many varying programs at the college at one timeChallenge of relaying information on many varying programs at the college at one time

Health and Science Center T HE R EBOOT Program Focused Each session would be on a specific area of study Work with the program specialists to secure faculty to present on the program Would be marketed to prospects that were undecided or interested in that particular program of study Weekday evening session lasting one hour in addition to questions after the session

Program choices came from…… Interests of adult studentsInterests of adult students Inquiry cardInquiry card Online profileOnline profile ApplicationApplication On and off-campus eventsOn and off-campus events Feedback from program specialistsFeedback from program specialists Top 10 majors in the Adult representatives assigned territoryTop 10 majors in the Adult representatives assigned territory Information is housed in our Customer Relations Management (CRM) system, Ellucian Recruiter.Information is housed in our Customer Relations Management (CRM) system, Ellucian Recruiter. T HE REBOOT Culinary & Hospitality Center

T HE REBOOT Health and Science Center Student Resource Center Programs Chosen Computer and Internetworking Technologies Business (Management and Marketing) Adult Services Track Informational session at the fall open house that highlighted: adult fast track, career services, testing (placement and demonstrated competency), and counseling and advising Cosmetology Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) Interior Design Fashion Studies.

The Format Weekday evening (typically a Wednesday)Weekday evening (typically a Wednesday) 6:00 - 7:00 p.m.6:00 - 7:00 p.m. Faculty coordinator or program specialist speaks for minutesFaculty coordinator or program specialist speaks for minutes Admissions representative gives a brief minute admission presentationAdmissions representative gives a brief minute admission presentation Participant questionsParticipant questions Held in the admission presentation roomHeld in the admission presentation room Except the programs with lab (HVACR, Interior Design, and Fashion)Except the programs with lab (HVACR, Interior Design, and Fashion) T HE R EBOOT Culinary & Hospitality Center

Publicity Marketing list Ellucian Recruiter CRM Adult students Prospect status Application not finished or not paid Program of study is undecided Additional lists where pulled for the individual programs Each session was put online through CRM for registration Marketing Pieces Promotional flyer sent to Community organizations Representative contacts and community events Program coordinators and other on campus offices (Veterans Services, Career Services, etc.)

Publicity cont... Marketing Pieces cont... Phone calls Phone call invitations were made via onsite call center Some were made utilizing the cashiers Robo call system Phone calls went out 3 weeks before each event utilizing our targeted lists For example, Business Management, and Marketing’s session was on July, 16 th 2014 and calls were made on June 23 rd Phones calls when out to the undecided students and those that had indicated business, management, or marketing as a interest October sessions were different

Publicity cont... Marketing Pieces cont... Campaign campaign was set up to go out 3 weeks and 1 week before each event utilizing our targeted lists In the event there was over lap in the sessions they were combined into one For example, Business Management, and Marketing’s session was on July, 16 th 2014 First went out week of June 23 rd (3 weeks out) and the second went out the week of July 7 th (1 week out)

Publicity cont... Marketing Pieces cont... Text Message campaign Text message were sent out the Monday before the event For example, Business Management, and Marketing’s session on July, 16 th 2014 Text messages went out July 14 th

Publicity cont... Post Session Follow Up Automated s sent out Those who attended Thanking them / application link / admissions and program contacts Those your did not attend Sorry we missed you / application link / link to events page to sign up for another event

The Data

Observations Majority of the attendees were returning students Nearly 50% enrolled in classes Program waiting list Faculty support (when are we doing this again)

Questions?