Submitted to: Dorothy Keane Presented by: Henry Kolawole Krzysztof Baranowski.

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Presentation transcript:

Submitted to: Dorothy Keane Presented by: Henry Kolawole Krzysztof Baranowski

Contain: o Carbonated Water o Glucose (25%) o Caffeine (46 mg) o Flavouring o 380 ml BOTTLE: o Energy 1129 Kjoules o 266 kCal o Protein o Fat o Fibre o Carbohydrates 56.4g o Sugars 33.1 g

Since the improvement of technology in most Countries. Organization and Companies Communication strategies has totally Change. From Been Traditional to been both Online and traditional communication mix. Traditional Communication mix are still been useful but most communication aspect nowadays is been overtake by online communication mix.

 Online marketing Can be distinguish into various tools. These are the following tools used by Lucozade Media marketing(YouTube, TV ad, Radio). Website( Lucozade sport website) Internet viral marketing(I believe Campaign)

Lucozade Sport is one of the most popular brand in the European market. It was first founded in 1927 England. Since then they been doing well in terms of reaching their customer. Lucozade also has varieties of Products but mainly concentrate on their Energy drink. No matter what your sport, there's a Lucozade product to help you prepare, perform at your best and then recover. Their longevity has open their eyes and sustain them to this moment. Longer activities such as cycling, running and intermittent sports lasting greater than 60 minutes, Lucozade Sport Body Fuel provides hydration, energy and electrolytes to keep you going for longer.

To create gossip about the I believe campaign 2013 and to bring in the sport fans Audience. Their aims was also to create a brand apostles and rebrand or reposition their Lucozade as more sport and energy drink. Generally to create awareness and increase sales and in future have more market share.

To create an environment where people can really relate with each other. Also their Strategy was to bring in familiar faces and make their target audiences to entertain them.

They get the celebrities to interact with their target audience. Using sport celebrities to participate in a soccer match. They also make people to get involve in the event.

Driving tacking to their website. Sales increases within the period of one month and still improving. Most sport celebrities now drink Lucozade Interestingly consumer review that its really. good for support during sport activities.

LUCOZADE SPORT PRESENTS THE RINGERS AT LUCOZADE POWERLEAGUE

THANKS FOR YOUR TIME PRESENTED: Henry kolawole Krzysztof Barnowski WE WELCOME ANY QUESTIONS