Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013

Firm Provides Training Programs 2013 Profile of Real Estate Firms

Training and Education Required by Firm 2013 Profile of Real Estate Firms New Sales Agents Experienced Sales AgentsOther Staff Zero hours20%19%48% 1 to to to to to or more hours411 Median (hours)21122

Training Resources Used All Firms One office Two offices Three offices Four or more offices Private education or training providers61% 63%64%68% Courses and training through the National Association of REALTORS® Fellow real estate professionals Franchise REALTOR® University Local college or university Profile of Real Estate Firms

Certifications and Designations in Real Estate 2013 Profile of Real Estate Firms

Firm’s Reimbursement Of Educational Activities Full reimbursement Partial reimbursement No reimbursement Continuing education to maintain real estate license9%10%81% Real estate sales training81676 Obtaining a designation in real estate81479 Pre-license training71182 Obtaining a certification in real estate71381 Vocational educational programs3593 College degree programs Profile of Real Estate Firms

Educational Attainment by Members DegreesMemberCommercial Member High school graduate9%5% Some college/Associate’s Degree4131 Bachelor’s Degree3035 Some graduate school810 Graduate Degree Member Profile and 2013 Commercial Member Profile

Typical Work Week Typical member works 40 hours a week in real estate –Managers/appraisers typically 50 hours 77% real estate is the only occupation –65% w/2 years or less experience –83% of those with 16 years or more 47% real estate is primary source of income for household –64% who work 40+ hours a week –21% who work -40 hours a week 2013 Member Profile

Gross Annual Income, Member Profile

Distribution of Income Gross Income: Before taxes and expenses ALL REALTORS® Broker- Owner (without selling) Broker- Owner (with selling) Associate Broker Manager (without selling) Manager (with sellling) Sales AgentAppraiser Less than $10,00018% 13%15%8%5%22%2% $10,000 to $24, $25,000 to $34, $35,000 to $49, $50,000 to $74, $75,000 to $99, $100,000 to $149, $150,000 to $199, $200,000 to $249, $250,000 or more Median$43,500$62,800$66,300$46,100$81,900$66,600$35,700$76,200

Gross Annual Income by Hours Worked, Member Profile

Gross Annual Income by Experience, Member Profile

Years of Experience in Real Estate 2013 Member Profile

Age Rising 2013 Member Profile

Word of Mouth Business 42% of member business is from referrals and repeat clients 54% of buyers and 64% of sellers used an agent that was referred to them or they had worked with before 66% of buyers and sellers only contacted 1 agent More then 8 in 10 buyers and sellers would recommend their agent or use again 2013 Profile of Home Buyers and Sellers

Agent Use By Buyer High and Growing 2013 Profile of Home Buyers and Sellers

How Seller Sold Home

What Buyers Want Most From Their Agent 2013 Profile of Home Buyers and Sellers

What Sellers Want Most From Their Agent Help seller market home to potential buyers Help sell home within specific timeframe Help price the home competitively Help find a buyer for the home 2013 Profile of Home Buyers and Sellers