Advocacy work plan for competition latam priorities for 2014 Plan 2015

OUR APPROACH TO ADVOCACY UNDERSTAND IDENTIFY POISITON ENGAGE

THE POLICY FUNNEL GENERAL OPINION PUBLIC DEBATE POLICY PROCESS POLICY DECISIONS Retype and format text as needed. Retype and format text as needed. Retype and format text as needed. Questions & Framing Solutions & Problems Opportunities & Threats Concepts ADVOCACY LOBBYING

PROPOSED PRIORITIES FOR COMPETITION LATAM Global Objectives Champion compliance globally to reinforce and build credibility with antitrust authorities worldwide Open Dialogue on Scope for reduction in fines in light of compliance efforts Call for greater clarity on scope for industry collaboration External Engagement for Unilateral Conducts LATAM Objectives Champion compliance regionally to reinforce and build credibility with antitrust authorities worldwide External Engagement for Unilateral Conducts 1.Contain Spill Over Effect FNE Case 2. Effect Baased Approach LATAM MCO PRIORITIES BRAZIL MAPPING & START EXECTUTION 2014 (using Stakeholder Mapping and ABCD documents) SOUTH CONE MAPPING & START EXECUTION 2014 (using Stakeholders Mapping and ABCD documents) MIDDLE AMERICAS MAPPING 2014 EXECUTION 2015 (using Stakeholders Mapping and ABCD documents) MEXICO MAPPING 2014 EXECUTION 2015 (using Stakeholders Mapping and ABCD documents) QUIK WINS BRAZIL N. Debs as lecturer at the Annual Competition Event at CADE next August 2014. COLOMBIA Visit with Ritva and Newman to the local Antitrust Authority/Legal Director MA Mónica Cuesta with UL training materials CHILE J. C. Gumucio speaker at Competition Event organised by the Catholic University next October CHILE: UL business leaders and legal to visit FNE and SERNAC new members Q4 2014 CHILE: T. Wodka to give a speech on the FNE case at ICARE (Chilean Business Institute) last month CHILE: Communications & Legal Team to tackle Business Media on the FNE case and approach to Media KOFs ongoing ARGENTINA: P. Morrone to the Competition Authorities with Training Material ARGENTINA: P. Morrone as lecturer at Torcuato Di Tella Business School Q4 2014 ARGENTINA: B. Cassagne and M. Celani to speak on Unilateral Conducts at Forocompetencia Q4 2014 BOLIVIA: Competition Training at the Local Trade Association and Media Chamber Q4 2104 PARAGUAY Active participation in the competition law and regulation process PARAGUAY Competition Training and Event at the Prodesarrollo regional Trade Association Q3 2014 KEY DRIVERS Identify Key Stakeholders, including Trade Bodies and Regulators Identify Hot Topics & Trends (local) Define Metrics Work Closely with Other Functional Teams (EA/CD/SC/M&A) Develop UL position/Key Messages Build Relationships, share knowledge and educate Regulators Establish/Restablish our reputation Establish Best Practice

MAPPING & EXECUTION USING TWO TEMPLATES PER COUNTRY STAKEHODER MAPPING DOCUMENT ABCDE APPROACH DOCUMENT

Stakeholder mapping UNILEVER STAKEHOLDER MAPPING FOR COMPETITION LATAM (PER COUNTRY) GENERAL INFO RISK/OPPORTUNITIES STAKEHOLDER ASSESSMENT APPROACH ORGANIZATION DESCRIPTION CONTACT CATEGORY INTERACTION WITH UL POSITION/ROLE RISK/OPPORTUNITY ACTION STAKEHOLDER INFLUCENCE OVER PUBLIC DEBATE STAKEHOLDER RELEVANCE FOR UL CAPACITY FOR STAKEHOLDER FOR PROGRAMME DELIVERY PRIORITY TO STAKEHOLDER Antitrust websites KJK   International Blogs ICC Competition Committees National Regulatory Bodies Antitrust Agencies Universities/Law/Business Schools Business Antitrust Forums Think Tanks Antitrust Events Journals and Publications Others relevant for your country

ABCDE approach to start execution COUNTRY ____________/CLUSTER__________ RESPONSIBLE______________ Goal/ Objectives Champion compliance regionally to reinforce and build credibility with antitrust authorities worldwide Open Dialogue on Scope for reduction in fines in light of compliance efforts Call for greater clarity on scope for industry collaboration External Engagement for Unilateral Conducts 1.Contain Spill Over Effect FNE Case 2. Effect Based Approach ABCD (After Stakerholders Mapping Table is Complete) Identify 3 Hot Topics/Trends to focus on (place status in policy funnel) Audience Who we want to target Behaviour What we want them to do Content Key Messages/Positioning (Align with Global first) Delivery What actions will be put into place – time table Evaluation What KPIs are in place to evaluate success