Digital Signage Be Seen.... AgendaAgenda What is Stars Centre? Stars Centre Division. Customers Demographics. Only in Stars Centre… Digital Signage. Digital.

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Presentation transcript:

Digital Signage Be Seen...

AgendaAgenda What is Stars Centre? Stars Centre Division. Customers Demographics. Only in Stars Centre… Digital Signage. Digital Signage Scale. Why Digital Signage? Digital Signage Content. Advertisers Benefits. The Advertising Packages.

What is ?

Stars Centre Stars Centre is the latest commercial landmark in Cairo with a more than 750 million dollars investment.

It is regarded as the first integrated urban sophisticated project of its kind in Egypt. Stars Centre

Stars Centre Division

550 shopping complex convenient upscale It encompasses an interplay of both convenient and upscale local and global brands for the first time in Egypt such as:

Food Court PlentifulDiversified Plentiful Diversified

Customers Demographics

Ages Ranging from 9+. A, B, C…etc. Outgoing, and extravagant. Stylish, prone to experimentation and selective. Out there for a good time.

Only in Stars Centre…

65,000 65,000 visitors/weekdays. 100, ,000 visitors/weekends. 200, ,000 visitors/occasions.

Digital Signage

In the USA, digital signage industry is a leap in the field of media production It has experienced a market growth of more than 50 percent since its late inception in Worldwide, digital signage applications are used for sales and marketing, as well as corporate communications, training and information sharing. (eweek.com: Cisco Eyes Digital Signage)

Digital Signage A New Advertising Medium 4 MIND in Egypt with 4 purposes in MIND

M Creativity in our Make N Effectiveness in our Net-Result I Flexibility in our Innovation D Simplicity in our Design Digital Signage

Digital Signage Scale

Screens Size 40’’ hours/day. Dynamic Medium. Point of interaction.

Digital Signage Content

What is Shown on the Digital Signage? 14 Airing 14 hours a day with eye-catchy diversified content as: Music Video Clips. Sports. Movie Scenes. Fashion Shows. Breaking News. Advertising Spots. Cartoon.

What Kind of Advertising? Regular Spots. Branding Commercials. Sales promotions. New product arrivals. Infomercials. All All Sorts of messages will be delivered.

Advertisers Benefits

Wide exposure with a proactive medium. Timely, cost-efficient and easy to customize. Effective content management and distribution. High impact communication with existing and potential customers. Encouraging impulse-buying at the checkout counters. Unique, flexible, and unconventional.

The Advertising Packages

Unit Spot Price Spots = 30 secNumber 1 month LE , month LE. 1, ,650

Thank You Any Questions…