1. A brand new communication channel throughout Zone One world. One connection. “”

2. Won an award for being the best chain in the USA. A recognized industry leader, is the Premier convenience store in Egypt throughout Cairo. Provides an energizing experience in a clean and attractive environment at the best locations in Egypt. Fast, fresh, friendly place New, different stuff, and good stuff

3. Since its inception 5 years ago, now has 13 sites with an aggressive expansion plan for Cairo. By 2010, will be a massive 50 store network of convenience and service provided fresh, fast, and friendly. Serving the A and B segment, presents a quality service regardless if your new or if your hanging out, 600 000 times a month., considered to be the prime location for customers looking for new stuff: different stuff: good stuff New, different stuff, and good stuff

4. Customer demographics Ages ranging from 8 – 35. A – B class segment. Adventurous and outgoing. High disposable income. New, different stuff, and good stuff

5. Approximately 850,000 visitors a month. Each spends 18 min / stay. New, different stuff, and good stuff

7. New, different, and good stuff Branch locations Maadi El Maadi El Gedida Corniche El Nil Mohandeseen\Dokki Giza, Magles El Dawla Gameat El Dowal Highways 6 th of October Al Wahaat, Dream Park Al Daery, Mirage Sahrawi, Cairo/Alex Desert Road Heliopolis Roxy Al Marghany Al Hegaz El Bakary El Orouba

8. Digital Signage In the USA, digital signage industry is considered a leap in the field of media production. It has experienced a market growth of more than 50 percent since its late inception in 2006. The total market for digital signage and desktop video is at $404 million today and is expected to grow to $3.63 billion in 2011. Worldwide, digital signage applications are used for sales and marketing, as well as corporate communications, training and information sharing.

9. Now A precedent In Egypt ! Accommodating Innovative Convenient

10. Zone Zone will be a unique flexible advertising channel that broadcasts throughout branches in Cairo.

11. Zone Live A creative new communication channel inside with a program rotation every hour

12. Zone Screens The Screens are widely prominent and noticeable by all shoppers. Aimed at the general public and fully customizable to the needs of our clients all the time, informing customers and passer bys of what is offered. Provides shoppers with an interesting renewable content such as music, sports, home video, fashion, candid camera, movie, and game trailers.

13. Benefits of Zone Zone features on the spot advertising and push advertising thereby strengthening brand awareness for both new and established brand names. Introduces a new advertising platform that allows us to achieve the highest reach and frequency at convenient levels for clients. Especially tailored to suit the transformation from a sedentary to a mobile society that is increasingly exposed to a variety of out-of-home messages.

14. is an advertising platform adaptable to all kinds of advertising and media formats. is a constantly evolving system that is proactive rather than reactive. Serves as a point-of-purchase reminder to customers in the shopping and buying process, thus enticing impulsive buying. Benefits of Zone (con’t)

15. LCD Screen ad Price list Units 1-3 months 4-6 months 7-9 months 10 - 12 months 15 Seconds 6,5006,0005,5005,000 1 Minute 24,00022,00020,00018,000 2 Minutes 44,00040,00036,00034,000 4 Minutes 80,00072,00068,00064,000 Each unit airs 18 hours per day. Each unit is repeated every hour (i.e. 18 times a day). All the above prices are in Egyptian Pounds. The above rates exclude stamp taxes.

16. Thank you Demonstrate. Innovate. Communicate.