Charting the Course for Online Video Drew Engelson – PBS Interactive Bob Minai – PBS Interactive Silvia Lovato – PBS Interactive Marty Roberts – thePlatform

Agenda Introductions (Drew)‏ Where are we today? (Drew – 5 min)‏ General Audience update (Bob – 15 min)‏ PBS KIDS GO! Broadband (Silvia – 10 min)‏ Enabling content discovery (Marty – 15 min)‏ Questions? (15 min)‏

Showcase 2007 Promise PBS will license an online video platform. Create accounts for stations and producers that provide full access to content and functionality. Develop workflows to support distributing content online – locally and nationally. Create templated online video players for use by stations & producers (if they choose). Continued collaboration – within PBS and across the system.

Online Video The Road Ahead Bob Minai, Product Manager PBS Interactive 5

We’re well on our way… Negotiated CDN Rates thePlatform Agreement Player Design & Implementation Station Trial Integration with News & Public Affairs Player Distribution/Syndication

Establishing a common platform thePlatform provides a common and scalable solution for managing and publishing our video online – Maximum flexibility to create custom broadband players – Support for full episodes and short-form clips – Individual accounts for stations & producers – Integration of social media features – Integrated underwriting/sponsorship – Built-in metrics to track user activity

The News & Public Affairs Player PBS working closely with the FRONTLINE and Newshour development teams to align our video strategies – PBS Player building on the capabilities of News & Public Affairs Player – We’ve learned a lot from Frontline’s experimentation and collaboration with stations and producers The News & Public Affairs Player will be integrated with PBS’ video infrastructure/back-end – No impact to stations currently using player – Common platform will streamline the management of video across multiple players

Creating compelling video experiences PBS is engaging with industry-leading design firms to create and implement a suite of new video experiences ABC affiliateCBS.com ABC.com (national) Time Warner Cable ABC.com (national) fancast ABC.com ABC.com (national) TED.com 8/14/20159

Everyone benefits Station BenefitsProducer Benefits Distribute national content locally through a common video player Customize and brand the video player for a truly local experience Generate and manage play lists to ensure the most topical content Analyze metrics and trends for instant feedback on performance Extend reach to new and broader audiences Increase cross-promotional traffic with links back to program sites Generate additional underwriting from increased audience Simplified content collection, aligning online with broadcast

Let’s Get Creative Station Trial Beginning rollout in the Fall Option to leverage PBS player template or develop your own National content made available locally, beginning with public affairs content Option to integrate national and local content Collaborative process that all stations can learn from Stations looking to get creative with new player designs. Contact Kristin Calhoun or visit PBS Interactive’s booth. 8/14/201511

Video Distribution & Syndication Ramping up efforts to distribute & syndicate across platforms – Partners: iTunes, Amazon, Netflix, BitTorrent, Vuze, Vudu, Joost – Dozens more partnerships on the horizon Program Goals – Learn about what works, what doesn’t work – Enable greater reach of public television programming – Generate new revenue streams Opening up opportunities to enable stations to participate – Pilot launched a couple months ago with 5 stations – Interested stations and producers should contact John Suydam