and Automated marketing

What we’ll be covering The importance of Main features, benefits of the Engaging Networks tool The importance of segmentation and responsive design The importance of welcome series Some good examples Technology overview Into the software Some tips for best practice

Why still rules…quotes from the web “In the age of social networking web sites, still remains the one online communication tool that everyone understands” “ is still leagues ahead of social media” “Online marketing may be less complicated than you think: Social media is fine for getting consumers’ attention, but the real money is in tried and true marketing” “There is still no better tool for building your online community”

Main benefits of the Engaging Networks tool An easy way of reaching supporters Content personalisation via profiles and conditional content Higher conversions on prepopulated pages Advanced list builder to segment supporters Responsive design available for both and landing page branding can be included on the landing page

Main features of the Engaging Networks tool Wide range of editing tools Conditional content Advanced list builder and sending options Split testing triggers Comprehensive reporting tools

mobile, mobile, mobile open rates on mobile went up by 300% between October 2010 and October 2012 Source: Return Path

mobile, mobile, mobile Mobile phones and tablets now account for 41% of all opens in the US, up from 27% a year ago. Source: eMarketer Benchmarks: Key Metrics and Trends for 2013

The importance of automated marketing Text goes here Types of automated s: Reactivation series Membership renewal series sign up welcome series Donation welcome series Event sign up welcome series Have I mentioned welcome series? Source: Experian: The welcome report: benchmark data and analysis for engaging new subscribers through marketing

Examples…they don’t have to be pretty to be effective Text goes here

Examples…keep it simple

Examples….Connect with landing pages

Technology overview ‘Power MTA’ technology Thousands of s per minute Multiple IPs sending Bounce and suppression management Deliverability consultants Don’t forget SPF!

Into the software

Remember: don’t treat everyone like everyone

Take away points Use tables to lay out your content Personalised s bring better results Make sure links are prominent (if images are used, make sure there is a text link nearby, alt attribute); Track your links Minimise the use of images, don’t rely on them to convey your key messages Avoid video Use inline CSS Provide an easy way to unsubscribe

Thank you