Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

2 TNO connects people and knowledge to create innovations that boost the sustainable competitive strength of industry and well-being of society.

3 Content CIVITAS – The Initiative Car sharing Implementation and results Transferability and conclusions

4 CIVITAS – The Initiative

5 40% of CO 2 from road transport 70% of other pollutants from urban traffic Millions of hours are spent in urban and regional congestion 72% of Europe’s citizens live in cities Xtra infrastructure is not an option

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION EC Policy Dimension Mobility: Urban Mobility Package (COM)Mobility: Urban Mobility Package (COM) Air quality: New Air Quality DirectiveAir quality: New Air Quality Directive Climate / Energy: Strategy for competitive, sustainable and secure energy (COM)Climate / Energy: Strategy for competitive, sustainable and secure energy (COM) Noise: Sound levels motor vehicles DirectiveNoise: Sound levels motor vehicles Directive Sustainable Urban Mobility Planning (SUMP)

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Other Developments Decreasing public financial resourcesDecreasing public financial resources Multi stakeholder cooperationMulti stakeholder cooperation Apps, data, technologyApps, data, technology Online and social mediaOnline and social media … Opportunities / uncertainties

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION CIVITAS: A network of cities for cities to achieve sustainable urban mobility

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION 10 years CIVITAS: 69 demonstration cities69 demonstration cities 700 measures tested700 measures tested 220 cities member of the Forum Network220 cities member of the Forum Network > 200 M€ EC investment> 200 M€ EC investment

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION CIVITAS Demonstration cities

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Mobility Management Mobility Management Demand Management Strategies Demand Management Strategies Collective Passenger Transport Collective Passenger Transport Clean Fuels and Vehicles Clean Fuels and Vehicles Transport Telematics Transport Telematics Urban Freight Logistics Urban Freight Logistics Public Involvement Public Involvement Safety and Security Safety and Security Key domains of intervention Car Independent Lifestyles Car Independent Lifestyles Integrated Planning Integrated Planning

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION Key domains of intervention Car Independent Lifestyles Car Independent Lifestyles

13 Car Sharing

14 Car sharing in CIVITAS 20 projects all over Europe

THE CIVITAS INITIATIVE IS CO-FINANCED BY THE EUROPEAN UNION CIVITAS Demonstration cities

16 Car sharing in CIVITAS

17 Car sharing in CIVITAS

18 Car sharing in CIVITAS

19 Car sharing in CIVITAS 20 projects all over Europe Targeting private citizens Different types of cars

20 Car sharing in CIVITAS

21 Car sharing in CIVITAS

22 Implementation and results

23 Drivers and barriers Drivers Involvement of community Involvement organisations Political influence by municipality Barriers Investment costs Organizational issues Technologies used

24 Car sharing in CIVITAS

25 User experience Increased awareness and acceptance Target groups of citizens Changing ownership culture

26 Transferability and conclusions

27 Major conclusions Promotion and awareness

28 Car sharing in CIVITAS

29 Major conclusions Promotion and awareness Incentive Community engagement Distinguish different user groups Adapt to user needs

30 Car sharing in CIVITAS

31 Major conclusions Promotion and awareness Incentive Community engagement Distinguish different user groups Adapt to user needs Accommodation in rules and legislation

Thank you! Janiek de Kruijff Contact Details

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34 Transferability