Towards 2010 – VCE Business Management

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Overview of Minor Review process Unit 1 & 2 Overview of key changes Unit 1 & 2 Focus on specific changes Unit 3 & 4 Overview of key changes Unit 3 & 4 Focus on specific changes Unit 3 & 4 Sample activity/case study approach What ’ s new, what ’ s different?

Unit 1: Small business management 1.AOS 1: Business concepts 2.AOS 2: Small business decision- making, planning and evaluation 3.AOS 3: Day-to-day operations Unit 2: Communication and management 1.AOS 1: Communication in business 2.AOS 2: Managing the marketing function 3.AOS 3: Managing the public relations function Unit 1: Small business management 1.AOS 1: Introducing business (mainly name change) 2.AOS 2: Small business decision- making, planning and evaluation 3.AOS 3: Day-to-day operations Unit 2: Communication and management 1.AOS 1: Communication in business 2.AOS 2: Managing the marketing function 3.AOS 3: Managing the public relations function

What’s new, what’s different? Unit 3: Corporate management 1.AOS 1: Large-scale organisations in context 2.AOS 2: Internal environment of large-scale organisations 3.AOS 3: The operations management function Unit 4: Managing people and change 1.AOS 1: The human resource management function 2.AOS 2: The management of change Unit 3: Corporate management 1.AOS 1: Large-scale organisations in context 2.AOS 2: Internal environment of large-scale organisations 3.AOS 3: The operations management function Unit 4: Managing people and change 1.AOS 1: The human resource management function 2.AOS 2: The management of change

Minor Review Process Feedback from teacher focus groups, conferences, reports: “generally content with what we have, just fine tuning please” Some re-phrasing of outcome statements and key knowledge statements to make them clearer to both teachers and students

Key Changes to Unit 1 AOS1 – Introducing business (title change) the content has been clarified and some dot points moved to AOS 2 Approximate time: 3 weeks (9 hours) down from 4 weeks AOS2 – now includes motivation for starting a business, initial market research, business support services, innovation & entrepreneurship, key performance indicators Approximate time: 11 weeks (30 hours) up from 10 weeks AOS3 – 6 options down to 4, but still only required to study ONE Approximate time: 4 weeks (11 hours) 1.Introductory accounting for small business 2.Management of staff in small business 3.Information and communication technology (ICT) in small business 4.Introduction to legal requirements of small businesses offering goods and services

Key Changes to Unit 2 AOS 1 - Communication in business Basically the same with some minor rephrasing An additional point on ethical communication Approximate time: 5 – 6 weeks (16 hours) as before AOS 2 – Managing the marketing function Basically the same Product life cycle added Approximate time: 6 weeks (17 hours) as before AOS 3 – Managing the public relations function Basically the same Minor rephrasing so that the uniform term strategies is used to replace strategies and tactics Approximate time: 6 weeks (17 hours) as before

Key Changes to Unit 3 Generally minor changes Key knowledge more specific – note use of ‘including’ indicates that what follows must be studied AOS 1 - Large-scale organisations in context Outcome statement changed – discuss replaces describe to indicate a higher order understanding is expected Contributions of LSO’s both positive and negative Performance indicators - financial/non-financial distinction has been removed and specific indicators to be studied listed Note: Students may be taught other performance indicators in addition to those listed, but those listed must be taught

Key Changes to Unit 3 AOS 2 – Internal environment of large-scale organisations Outcome statement changed – discuss replaces describe to indicate a higher order understanding is expected Management roles are stated as planning, organising, leading, controlling Styles of management are stated as autocratic, persuasive, consultative, participative and laissez faire AOS 3 – The operations management function Outcome statement changed – discuss and analyse strategies replaces identify and evaluate practices and processes to indicate a higher order understanding is expected Characteristics of OM within large-scale manufacturing and service organisations Weighting of SAC assessment tasks has changed from 25, 50, 25 to 20, 40, 40

Key Changes to Unit 4 AOS 1 – The human resource management function Outcome statement changed – analyse replaces identify to indicate a higher order understanding is expected Employee expectations now includes work life balance Key principles of the Maslow, Hertzberg and Locke theories of motivation are specified

Key Changes to Unit 4 Maslow (1943) - Hierarchy of Needs (see pages of study design)

Key Changes to Unit 4 Hertzberg (1959) - Two Factor Theory (see page 38 of study design) Maintenance factors (hygiene factors) pay job security working conditions interpersonal relations in the workplace organisational rules and policies Motivational factors (satisfiers) achievement the work itself recognition responsibility opportunities for advancement

Key Changes to Unit 4 Locke (1968) - Goal Setting Theory (see pages of study design) Goal Setting Theory is a motivational technique that is concerned with the effect that setting goals has on a person’s performance Two factors are thought to be important - goal difficulty and goal specificity

Key Changes to Unit 4 continued AOS 1 – The human resource management function The key phases of the employment cycle have been clearly defined Employee relations: a more general approach has been taken as specific acts/legislation may change over the duration of the study

Key Changes to Unit 4 AOS 2 – The management of change Outcome statement extended to include – …and evaluate the impact of change on the internal environment of a large-scale organisation The process of change management is important and not the significant issue itself Teachers can select any significant issue to teach the process of change and to provide a context A list of possible significant issues has been included to assist teachers

Key Changes to Unit 4 AOS 2 – The management of change Driving and restraining forces for change in large-scale organisations including management, employees, time, competitors, low productivity, organisational inertia, legislation, cost one change management theory has been specified for study: Kotter’s 8 Step Theory (see page 39 of study design) the possible impact of change on the internal environment of large-scale organisations, including the functional areas of operations and human resources

Key Changes to Unit 4 KOTTER’S THEORY OF CHANGE MANAGEMENT Step One: Create Urgency Step Two: Form a Powerful Coalition Step Three: Create a Vision for Change Step Four: Communicate the Vision Step Five: Remove Obstacles Step Six: Create Short-term Wins Step Seven: Build on the Change Step Eight: Anchor the Changes in Corporate Culture

Acknowledgements The VCAA would like to thank the VCTA for their assistance in the management of these workshops.

Contact Details Victorian Curriculum and Assessment Authority (VCAA) Jennifer Quick Curriculum Manager, Business Studies Ph: (03) Fax: (03)