Boost Your Marketing Without Busting Your Budget Creating an Marketing Campaign

2 E-Marketing Basics A web site is a fundamental element of an effective marketing strategy Company naming considerations – Availability of business name – Availability of domain name – Trademark infringement concerns

3 Integrated marketing strategy Internet marketing drives customers to brick and mortar location Traditional marketing drives customers to on-line “location” Brochures Newsletter Business cards Extreme Sports, Inc. Promo items Coupons

4 Benefits of E-marketing Reduce costs Expand reach Diversify message to market segments Test market products Market on the customer’s time Develop customer relationships/loyalty Get stickier results

5 What is E-marketing? PROPOSED STATE OF ILLINOIS RULES AFFECTING SMALL BUSINESS Following are proposed rules of possible interest to small businesses published in the April 7, 2006 Illinois Register. During the 45-day comment period, individuals have an opportunity to express their support or opposition to the rule. To submit comments or to learn more about the proposed rules, contact Katy Khayyat at the Department of Commerce and Economic Opportunity Entrepreneurship Network Information Center via at or call (800) or (217)

6 Make your marketing “E”ffective Relevant subject line Identifiable “From” address K.I.S.S. Focused purpose Clear message Sound bites Graphically attractive Easy to navigate Quick to load Complete contact information

7 Watch out for potholes Blacklisting as a spammer Over communicating Miscommunication Mixed messages Poorly written or designed material

8 Building your customer list Mechanism for collecting names and addresses – Business cards – Registration forms – Sign-up sheets at events – Web site sign up Place for storing names and addresses – CRM software (ACT!, WebCats) – (Outlook) – Excel Format for creating distribution

9 Customer list management

10 SPAM

11 SPAM Opt-In (recipient has a previous relationship with you or your business) – Sign-up in store or website – Previous purchase – Business acquaintance or personal relationship Disallowed – Non-specific addresses (e.g. – Distribution lists or mailing lists ( addresses that mail to more than one address) Always provide an easy way to get off your list

12 Using an marketing company Easy-to-use design tools – No html required – Templates offer design options Inexpensive – Under $.03 per piece Minimize undeliverable mail due to spam filters List management Results information – Open rates, click through stats, bounce backs, forwards, opt outs – Reader specific details

13 marketing results

14 marketing results

15 marketing results

16 Constant Contact Demo

17 Create a campaign

18 Choose a template category

19 Choose a design style

20 Edit your campaign

21 Edit your campaign No HTML required!

22 Insert graphics

23 Add links

24 Preview your work

25 Not crazy about the colors?

26 Change the look

27 Voila!

28 E-Marketing made easy