Persuasive Speech & Writing By Coach Falstad
Common Core National Writing Standards 11 & 12: Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
Appeal to Logic Use sound reasoning to convince
Emotional Appeal = Love, Guilt & Fear Seven Deadly Sins: Love/Lust, Wrath, Pride, Greed, Envy, Sloth, Gluttony,
Appeal to Ethics It’s the right thing to do
Personal Anecdote Tell a personal story that proves why it’s a good idea
Case Study Studies show/Taste tests/Surveys
Analogy Compare the product to something valuable or important
Identify the Persuasive Strategy