Craig Roberts

A logo design in technical terms is referred to as a logotype which is “The graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, colour, typeface, etc. should be distinctly different from others in a similar market.” (Wheeler, 2003, p. 4)

Use attention grabbing colours Use visually pleasing shapes Use the values of the business Include a small trademark or saying Make the logo diverse for many uses

Logo designs can ILLUSTRATE the potential of your goods or services to others. Let’s have a look at two other companies’ logos to figure out how they use shapes and colours to convey a message.

This logo uses soft colours and curvy visually pleasing shapes. It is a well known logo because of its simplicity. (“Microsoft”, n.d.)

This logo design plays on the actual name of the business. It uses the same colour throughout and the edges of the apple are rounded to make it more appealing. (“Apple”, n.d.)

Here are some other logos from well known companies. Notice how they are made to reflect whatever the businesses products or services are. (“Hungry Jacks”, n.d.) (“Gloria Jean’s”, n.d.) (“Aussie”, n.d.)

There are many programs that you can easily use to create suitable logos for your business such as: Adobe Photoshop, CorelDraw, AutoCAD and many more. Many businesses use the facilities of professional graphic designers to create a more suitable logo for their company, but with a bit of practice, trial and error you will be able to create a successful logo!

Rationale Once again, for this task I continued with the same concept from the first assignment. Keeping to the same neat, tidy and well paced approach. Using the same information from my creative report, this presentation would be used to accompany a lecture on the principles of logo design. Although it may look like it lacks information and detailed design, this is the main focus to provide a basic guide used for the audiences purpose whilst the main part of the information is presented verbally. Much inspiration for this design was taken from this units lectures, and this is how it would be delivered. The same text type was used but it was increased to improve the readability of the presentation. Self Evaluation MarkComments12345 Quality of the product & submission Considering the topic covered I feel that the overall presentation and submission was to a very good standard. The product was clear and precise and considering the page restriction I believe that it is more than acceptable. x Depth of information & discussion The information included was to a high standard. As mentioned before, as it is a presentation there is adequate and consistent information. x Quality of the conceptual underpinnings I was completely comfortable making this presentation. I understand all the techniques used and required and believe that what I have produced displays that. x Quality of referencingMy referencing was accurate according to the ECU referencing guide according to appropriate use of books and online images. x

References Wheeler, A. (2003). Designing Brand Identity. United States: John Wiley “Microsoft” 9kd8mOYIFTVcrtCZE1OjsX8J*MbsJGlQyAAxEybZT/microsoftwindowsvistalogo.jpg “Apple” “Hungry Jacks” “Gloria Jean’s” “Aussie”