Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana.

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Presentation transcript:

Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana

Getting Started-The Big 4

Blogging Easiest way to communicate with patients and potential new patients Website maintained by an individual with regular entries which allows readers to interact with the author Contains text, images, videos and links to other blogs and websites

Website vs. Blog Static Facts, figures, articles Serious information One way flow of information Interactive-easy to modify by average user Links, talk, commentary Not so serious Promotes interaction

Make a Blog Plan What are you going to write about? Start with a specific topic How will you deliver the information Will you post links? Use photos, videos, slides?

Blogging Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal Blogger.com, GoingOn.com, Wordpress.com

Blogging Requires regular posting Want to keep the eyeballs returning Promotes a forum to exchange between you and your existing patients as well as potential new patients

5 Steps for Blogging On WordPress.com 1.Go to WordPress.com 2.Create a free account 3.Select “New Post” button 4.Type out your content 5.Hit “Publish”

#1 Create a New Account

10-Step Walk-Through Guide

#1 Create New Account

#2 Create A Blog

#2 Adding Content

#3 Adding Categories

#3 Add New Category

#3 Adding Categories and Tags

#3 Add Tags

#4 Publish Your Blog

Finished Product

Importance of Titles

Use Catchy Titles

Catchy Titles

Check Your Traffic

Connect Your Website to Your Blogs

Bottom Line Social media is the new, new thing Blogging is one of the easiest ways to get started

Let me hear from you