Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana
Getting Started-The Big 4
Blogging Easiest way to communicate with patients and potential new patients Website maintained by an individual with regular entries which allows readers to interact with the author Contains text, images, videos and links to other blogs and websites
Website vs. Blog Static Facts, figures, articles Serious information One way flow of information Interactive-easy to modify by average user Links, talk, commentary Not so serious Promotes interaction
Make a Blog Plan What are you going to write about? Start with a specific topic How will you deliver the information Will you post links? Use photos, videos, slides?
Blogging Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal Blogger.com, GoingOn.com, Wordpress.com
Blogging Requires regular posting Want to keep the eyeballs returning Promotes a forum to exchange between you and your existing patients as well as potential new patients
5 Steps for Blogging On WordPress.com 1.Go to WordPress.com 2.Create a free account 3.Select “New Post” button 4.Type out your content 5.Hit “Publish”
#1 Create a New Account
10-Step Walk-Through Guide
#1 Create New Account
#2 Create A Blog
#2 Adding Content
#3 Adding Categories
#3 Add New Category
#3 Adding Categories and Tags
#3 Add Tags
#4 Publish Your Blog
Finished Product
Importance of Titles
Use Catchy Titles
Catchy Titles
Check Your Traffic
Connect Your Website to Your Blogs
Bottom Line Social media is the new, new thing Blogging is one of the easiest ways to get started
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