WHAT’S IT ALL ABOUT? RALEIGH

POPULATION DEMOGRAPHICS PlacePopulation Estimate* City of Raleigh431,746 Wake County974,289 North Carolina9,848,060 *As of July 1, % population increase since % female, 48.4% male Median age 31.9 (highest percentages are ages ) Median household income: $53,653

Live music, festivals, hospitality, sports Dynamic – City growth is attracting new urban events Unexpected – Increasing quality of the city is encouraging visitors to return Smart – Located in the heart of research and academic communities Celebratory – Lively environment that is welcoming for all Raleigh’s growth catalyzed by construction of convention center and Fayetteville Street WHAT IS RALEIGH ALL ABOUT?

Two largest groups: millennials and baby boomers Millennials – Like to live close to where they work – Enjoy the social aspect Boomers – Restaurants – Cultural amenities WHO LIVES THERE? ;

In 2015, Raleigh was awarded: – America’s Best City – Businessweek.com – Most Educated City in America – Men’s Health – Healthiest City for Women – Women’s Health – America’s Coolest Towns – GQ – Top 10 Tastiest Towns in the South – Southern Living – #3 Among Best Cities to Work – WalletHub – #1 Among Mid-Sized American Cities of the Future – The Financial Times – Among 2015 Award of Excellence Winners – Corporate & Incentive Travel – Among 29 Cities All Twentysomethings Should Pick Up and Move To – BuzzFeed – Among Five American Cities You Should Visit in 2015 – The Huffington Post – Among Cities to Watch in 2015 – Urbanful ACCOLADES

Population expected to grow by 50% by 2030 What’s attracting people (and millennials)? Kind people, accommodating lifestyle, cost of living, school systems, mild climate, employment WHY MOVE TO RALEIGH? ;

The greatest number of occupants in Raleigh Born between (18-34) They are: – Sociable – Like to consume with others – Technological – Especially mobile outlets – Team-Oriented – Working together toward a goal – Adventurous – In business and lifestyle SPEAKING OF MILLENNIALS

Harbors a diverse art scene, sports (professional hockey, soccer; competitive college athletics), eclectic cuisine (brewpubs, craft breweries, fine dining) Universities – 10 universities in Raleigh – N.C. State (major research center), private women’s college, law school, two seminaries, two HBCU’s Research Triangle Park – Attracts young people seeking research and academia Nightlife – Downtown Raleigh is home to frequent live music, unique concert venues, clubs, bars RALEIGH’S GROWING MILLENNIAL POPULATION

CASL

Non-profit soccer league that is home to over 20,000 youth soccer players, coaches, officials, etc. 23.1% of Raleigh is 18 and under (CASL members are ages 4-18) Recent accolades: Soccer America Top 10 Club, Top 10 ECNL Club ABOUT CASL ;

Revenue increasing significantly each year – In 2008, revenues were half of what they were in 2013 Surrounding college’s soccer teams fuel interest in youth leagues like CASL High exposure to college programs (recruiting) – Prepares players for college athletic experience Recently relocated club headquarters to accommodate future growth CASL’s 4 major soccer tournaments are helpful to Wake County’s economy (tourism, hotels, restaurants, etc.) Utilizes Raleigh’s up-and-coming atmosphere to attract players, teams, tournaments, etc. CASL GROWTH ; ;