1. NASCAR TRUCK RACING COMES TO THE BIG EASY
Big Easy Motor Sports
2616 Sharon St., Unit A
Kenner, LA 70062

2. Big Easy Motor Sports Race Management Team
Dedicated to bringing the NASCAR experience to the Greater New Orleans Region of Louisiana
Bring out very best of the community and add to what makes New Orleans a great city
Provide a great and memorable experience for local and tourist fans
Generate revenue for the local economy through partnerships with our sponsors

3. Big Easy Motor Sports Goals:
Nonprofit institution to lead our youth towards a productive future and help communities throughout the Greater New Orleans area
We will fund after-school/summer programs to allow kids of all ages to learn about trade and business skills. Training will include internships in the garage, the retail store, the restaurant, the office, and marketing departments.
We will promote the NASCAR Diversity Program by providing at risk Teens with mentorship and preparation to become future leaders and earn scholarships to NASCAR Crew Member Training School.

4. Product
First Non-Profit team with a Dedicated Mentoring Program for At-Risk Youth RACE to EDUCATION, NASCAR Acceleration Nation, NASCAR Diversity Program
Tourist and Eco-Friendly State of the Art Team Headquarters and Training Facility, A NASCAR-Themed Restaurant and Retail Souvenir Team Store
Marketing and Publicity for Sponsors and Supporters in the community
Build a Championship-caliber NASCAR Camping World Truck Series Race team, and create stronger Brand Loyalty for our Sponsors among the youth, residents of our area, and all visitors in Greater New Orleans Area.

5. Big Easy Motor Sports Race Team
STRATEGY

6. NASCAR Target vs. Louisiana Demographics
38% Female/ 62% Male
38% w/ College Degree
18%Retired/ Unemployed ; 10% Part-Time; 72% Full Time
Average Age Years Old
50% of kids 7-17 report being NASCAR fans
64% Married
51% of NASCAR fans earn >$50,000
22% of NASCAR fans are Minorities
49% Female/ 51% Male
21% w/ College degree
LA May 2014 unemployment 6.3% < national rate of 5.8%
Mean age 35.8 years 37% of 4.6 million, Tourists year-olds 51.3% of 9.4 million
Per capita income $24,300, household income $45,365
GNO has a fairly diverse population with 63% Caucasian, 32% African American, Hispanics 4%, Asian, 2% American Indian 1%

7. New Orleans: 9.5 Million Visitors 2014
Louisiana attracted million visitors in 2013, resulting in $10.8 billion in total visitor spending
9.52 million visitors in 2014 to drive New Orleans' $6.81 billion tourism industry that employs 152,000 people fuels our state and local economy
Oil and gas industry, shipbuilding, aerospace manufacturing, internationally-known universities and hospitals, top convention destination
6th largest US cruise port, a million tourists in 2014
Visitors with income of $150,000+ rose to 17.1%; 22.7% have a household income of over $100,000

8. The Hottest Sport in America
#1 Sport in Fan Brand Loyalty
#1 Spectator Sport
#2 Rated Regular Season Sport on Television
#3 in Licensed Products
Broadcast in more than 150 countries in 20 languages
Average attendance at NASCAR race is 100,000 people
Total NASCAR attendance 3.6 million
Annual worth of NASCAR television contract $560 Million
10 month Race Season, Sustained Market

9. 89% fans agree when a NASCAR logo is associated with a company= quality. Fans are 3X as likely to buy NASCAR sponsors products & services
66% of fans are willing to pay more to buy a sponsor’s product. Fans purchase more NASCAR related merchandise over fans of other sports, over $700 annually on NASCAR products
Thrilling and exciting entertainment, a sport that has traditional values, where fans have a real sense of belonging
Brand Loyalty

10. NASCAR Camping World Truck Series
Features full size, American made trucks in tough, side by side racing, a favorite among fans who like powerful, fast trucks since 1995
With at least 22 events in 19 venues across the US and Canada, Average of 30,000 attendees, some events exceed 50,000
Half of all NASCAR fans are NASCAR Camping World Truck Series fans
More Fortune 500 companies participate in NASCAR than any other sport
Over 75 million fans=1/5 of US population

11. Major Primary Sponsorship
Investment= $275,000
Sponsors will receive Name rights, Appearances, Logos on Uniforms, Race & Show truck/trailer, Passes to Race, Hospitality tent, & Pit Crew, and more in all races
Showcase our Sponsors in more than 120+ different venues throughout North America, including Races, Festivals, and Appearances.
Potential Fans= 9 million Tourists yearly and Greater New Orleans Region Population of 1.32 million (29% of Louisiana’s 4.6 million people, Ranked 45th in size)

12. Major Primary Sponsorship
Display of the sponsor’s designated Logo, corporate information, and link to sponsor’s site on the Big Easy Motor Sports web site the entire season and printed promotional materials
Writing and distribution of a press release announcing the sponsorship to all national racing trade publications and electronic outlets
Use of the likeness of the driver, team owner, team members, Race Truck and transporter for advertisements, commercials, promotional literature, point-of-sale materials and packaging
Rotate Sponsors throughout the season

13. Our Team
Our race team and Sponsors will achieve a spotlight in our community with all that the Greater New Orleans Region has to offer
Gaining the maximum exposure for every dollar spent as Big Easy Motor Sports Race Team introduces your brand to visitors & community all year round
A committed team and organization that is dedicated to being a community leader as well as a great corporate partner for our sponsors
See attached Sponsorship Proposal for More Details

14. NASCAR NEW ORLEANS STYLE
NOT JUST NASCAR…
NASCAR NEW ORLEANS STYLE
Big Easy Motor Sports
2616 Sharon St., Unit A
Kenner, LA 70062