IT’S ALL ABOUT THE WINE WHO MADE IT? WHAT’S THE STORY BEHIND IT?

Slides:



Advertisements
Similar presentations
Creating Value. Sales departments purpose = Maximize revenue Sales departments mission = Get and keep customers – To accomplish these, an organization.
Advertisements

Adding Marketing and Public Relations to the Mix to Leverage Your Success Lynott & Associates PR.
The Business of Wine Wine Industry Public Relations Or The Proper Care and Handling of the Beast Tom Wark Wark Communications March 25, 2006.
Return On “Internet” Benefits & strategies for small business Internet use.
11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.
CHAPTER 16 1 Use with BUSINESS TO BUSINESS MARKETING MANAGEMENT: A GLOBAL PERSPECTIVE ISBN Published by Routledge 2013.
Bellefountain Cellars Vintners of Oregon's finest handcrafted wines!
 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.
Integrated Marketing Communications
Marketing through Sports Using Mainstream Strategies
Extensive Innovative World-Wide #1 Experience. Mission Statement 4advertising is a marketing and advertising agency that develops innovative solutions.
BA 230 Marketing Communications
PR, Social Media & Events Workshop. WorkshopsProposed Date Introduction workshop / The Food & Drink Sector 31 st October PR, Social Media & Events14 th.
Developing a Promotional Mix. Objectives List (in order) the steps of developing a promotional mixList (in order) the steps of developing a promotional.
Marketing Essentials 2.0 How to be a successful marketer By Tom Patty
Why Bizybuilder.com?. What Do We Know About Internet Advertising? B.B.A. Marketing & Advanced Professional Sales Certification from University of Houston.
Marketing Manager Work activities: researching and analysing market trends identifying target markets and how best to reach them coming up with marketing.
Welcome to the NETWORK. Developed and presented by In-Store Digital Advertising… What you want When you want Where you want Effective media solutions.
Edition Vitale and Giglierano Chapter 13 Communicating with the Market Prepared by John T. Drea, Western Illinois University.
Dawn Pedersen Art Institute
Commercial Art Promoting ideas… Motivating people…
French Creative for Integrated Advertising, Promotion, and Marketing Communications, 7e Clow and Baack 1.
2000 Award Winner United States Chamber of Commerce.
C R E A T I V I T Y Creativity is the basis of the agency’s ability to use the unexpected and develop strength from the surprise -The American Association.
Publicity and Public Relations Objective: Introducing publicity and public relations. In the end of this week, students will understand the importance.
© 2005 Full Capacity Marketing, Inc.1 Making Connections! ALMIS 2005 Database Seminar Using LMI as a Marketing Catalyst Celina Shands-Gradijan – President/CEO.
Stay Active Eat Healthy Presentation 1 Marketing Your Healthy Choice Facility Strategies for Promoting Healthy Food and Beverages for Sale.
Blaine MilletClay Loges Social Media… The “REVOLUTION” Impacting EVERY BUSINESS …whether you like it or not.
Ad/Collateral/Media Plan 2004/05 Key Messages/Themes Branding vs. Direct Response Media Plan.
PR and Marketing The University of Edinburgh 31 October 2012.
Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.
College Communications. 2 Today’s Objectives Share overview of the College Communications unit, including staffing, priorities and decision-making processes.
What is a Team?. Purpose The purpose of this document is to describe a team, any team.
The Promotional Mix Marketing II – Advertising and Branding.
Web 2.0 in Business Networking | Public Relations | Collaboration.
Business Plan Presentation Corey Ragsdale, President.
1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.
Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.
Measuring Success Chapter 19. The Importance of Measurement “It’s almost inconceivable to invest money in a significant program like communications without.
For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin IMC Partners & Industry Organization.
Lesson 2- Promotion. Objectives: Explain the purpose of promotion. Identify four different types of promotional activities. Describe the importance of.
Building Entertainment Brands Chapter 9. 4Ps of marketing adapted for entertainment Product (audience experience) Place (venue, destination, Internet)
© 2015 Watermelon Mountain Web Marketing 1 Supercharge Your Marketing Santa Fe SBDC November 12, 2015 Jan Zimmerman, Author Web Marketing for Dummies Social.
Building up to self-employment Why sobananapenguin?
Planning the Brand Story – Communications Strategy MKT 3865 Dr. Don Roy.
Vision passion intellect and character John Hiatt Product Marketing Manager To make a great hire, you have to look past the keywords and beyond the superficial.
Introduction to Advertising.
* * Chapter Sixteen Using Effective Promotions Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
Marketing Office Process Management of digital marketing Management of advertising Audience of the Office End audience through digital media Specialized.
Connecting with Your Members: Member Recruitment and Retention 2016 Chapter Leadership Training NMA...THE Leadership Development Organization.
Public Image 101… or Marketing 101? Post-PETS April 8, 2016.
Airline & Airport update 12th April 2016 Sally Russ.
Communications & Customer Support What We Do. We Communicate It Customer Communications.
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.
Del Galloway, APR Partner Husk Jennings Galloway + Robinson.
Wendy Alpine President T HE A LPINE PR A PPROACH.
Syneka Marketing Success Starts With Strategy About Us Syneka is a leading marketing agency based in Melbourne, Australia. We offer Digital marketing services,
“Whenever you see a successful business, someone once made a courageous decision’’ - Peter Drucker.
Product.
Reservasi.com Company Profile May 2017
Home Show Marketing Guide
Lecture 17 E-Marketing E-Marketing Communication Tools
Award Winning Packaging Design Agency in California
E-COMMERCE WEBSITE STORE Our powerful E-Commerce storefront solutions enables you to cost- effectively deploy an online store while avoiding the expensive,
Guest Speaker – Marc Macellaio
direct marketing Definition of direct marketing
Procurement Hub Partners
Wine Price and Value Perceptions and Realities
Social Media… The “REVOLUTION” Impacting EVERY BUSINESS
Presentation transcript:

IT’S ALL ABOUT THE WINE

WHO MADE IT?

WHAT’S THE STORY BEHIND IT?

WHAT’S THE EXPERIENCE YOUR GUESTS HAD WHEN TASTING IT?

IT’S ALL ABOUT THE EXPERIENCE

IN YOUR TASTING ROOM

WITH YOUR STAFF

WITH YOU

IT’S ALL ABOUT EXCEPTIONAL MARKETING

AND IT’S ALL ABOUT

THE EXPERIENCE OF THE TEAM

THAT HELPS YOU MAKE IT HAPPEN.

WE GET IT.

WE GET THAT YOU NEED TO MAXIMIZE YOUR MARKETING INVESTMENT...

AND GET MORE BANG FOR THE BUCK.

WE GET THAT YOU NEED RESULTS.

WE GET THAT IT ALL HAS TO WORK TOGETHER

AND MAKE STRATEGIC SENSE.

WE GET IT.

WE ARE…PAMELA A. GRAVIET

27 YEARS IN STRATEGIC BUSINESS PLANNING, MARKETING COMMUNICATION & PUBLIC RELATIONS

14 YEARS IN WINE MARKETING

FORTUNE 100 EXPERIENCE

B2B & B2C EXPERIENCE IN DOMESTIC & INTERNATIONAL MARKETS

RECOGNIZED AS A LEADER BY AMERICAN MARKETING ASSOCIATION 2 “HOT BRAND” AWARDS

WE ARE…PETER W. NOWACK

30 YEARS EXPERIENCE IN MARKETING, ADVERTISING & PUBLIC RELATIONS

PACKAGE GOODS, BEER, HOSPITALITY & FOOD SERVICE SECTORS

B2B & B2C EXPERIENCE IN DOMESTIC & INTERNATIONAL MARKETS

MULTIPLE AWARD RECIPIENT: CLIO INTERNATIONAL BROADCASTING AWARDS ADDYS (ETC. ETC.)

WE ARE…EILEEN ANDERSON

20+ YEARS WINE INDUSTRY EXPERIENCE IN PACKAGE DESIGN, POINT-OF-SALE, COLLATERAL & ADVERTISING

EXPERIENCED IN NEW BRAND DEVELOPMENT & BRAND EXTENSION

ACCOMPLISHED DIGITAL & CONVENTIONAL ILLUSTRATOR

SO WHAT DO WE DO?

WE CONNECT YOU WITH YOUR CUSTOMERS

WE HELP YOU TELL YOUR STORY

IN A WAY THAT IS GENUINE

BUSINESS PLANNING

BRANDING

POSITIONING

FOCUS GROUPS & MARKET SURVEYS

MARKETING STRATEGY DEVELOPMENT

MARKETING & AD CAMPAIGNS

TRAFFIC-BUILDING PROMOTIONS

PUBLIC RELATIONS

WINERY & WINEMAKER IMAGE BUILDING

SALES SUPPORT MATERIALS

WINERY BROCHURES

PRODUCT LINE BROCHURES

TASTING NOTES

NEWSLETTERS, eNEWSLETTERS & BLOGS

LABEL & PACKAGE DESIGN

AND RE-DESIGN

SELL SHEETS

POINT OF SALE MATERIALS

PRODUCT AND TASTING ROOM PHOTOGRAPHY

SOCIAL MEDIA

MEDIA PLANNING

POINT-OF-SALE<>WEB INTERFACE

PRINT MANAGEMENT

SUPPLIER QUALIFICATION & SELECTION

PROJECT SUPERVISION & QUALITY CONTROL

YEP. WE DO ALL THAT.

BUT ENOUGH ABOUT US.

LET’S TALK ABOUT YOU.

ABOUT YOUR MARKETING

AND YOUR NEEDS.

ABOUT WHAT WE CAN DO

TO HELP YOU SUCCEED

AND REACH YOUR GOALS.

LET’S TALK.

RIGHT AWAY.

IT’S NOT ABOUT US.

IT’S ABOUT