1. Commercial Art Promoting ideas… Motivating people…

2. Activities Learn commercial art fundamentals from concept to composition Learn commercial art fundamentals from concept to composition Work in many mediums, from collage to computer graphics Work in many mediums, from collage to computer graphics Practice combining images and lettering Practice combining images and lettering Create everything from book covers to logos Create everything from book covers to logos Give and receive constructive criticism Give and receive constructive criticism Build your business sense Build your business sense Show and sell work Show and sell work Put together a portfolio Put together a portfolio

3. What you, my student brings to this class Knowledge of your own consumer tastes Knowledge of your own consumer tastes Some awareness of trends and style Some awareness of trends and style Probably some computer skills (every year, new commercial art students bring more) Probably some computer skills (every year, new commercial art students bring more) An interest in knowing more about graphic design An interest in knowing more about graphic design An ability to contribute to a team effort An ability to contribute to a team effort

4. What you will strengthen this year Awareness of designing for the consumer Awareness of designing for the consumer How to design in many mediums How to design in many mediums Your knowledge of “brand neutral” software key commands Your knowledge of “brand neutral” software key commands Your knowledge of Adobe CS products Your knowledge of Adobe CS products Designing for print, the web and for other applications Designing for print, the web and for other applications

5. Respecting the Artist in You You may or may not think you have a commercial “personality” You may think you are more of an artist and that is enough but, being a commercial artist is also being: An Artist with a head for business And often very financially successful

6. Career Pathways Educational Level for Commercial Artist Educational Level for Commercial Artist HS Graduate HS Graduate College Graduate College Graduate Some people succeed without design classes, but this is very rare Some people succeed without design classes, but this is very rare Design literacy and people skills are the keys to success in this career Design literacy and people skills are the keys to success in this career

7. Majors and Specialty areas Product and Package Design Product and Package Design Art Director Art Director Fashion Designer Fashion Designer Web Designer Web Designer Copyright / Design Law Copyright / Design Law Illustrator Illustrator Graphic Designer Graphic Designer Convention Display Convention Display Signmaker Signmaker Pre-press operator Pre-press operator Business Marketing Business Marketing Communications Communications

8. Ready to start? Let’s go…… Let’s go……