2. Building up to self-employment

3. Why sobananapenguin?

4. Clients

5. Copywriting Web and print Blogs and news articles Press releases Video scripts

6. Social media management Directing followers to company content Posting industry updates and local news Social sharing Conversations, replies and customer service

7. Design, photography and video Logo and brand identity Digital elements and printed collateral Content marketing, e.g. infographics Events, staff profiles, product shoots etc.

8. Ideas and strategy Extension of philosophy and mission Delivery (universal or targeted) Engagement, e.g. social, paid, site-specific Impact, legacy and return on investment

9. Imperative requirements in business leaders and entrepreneurs

10. Outlook - Positive attitude - Open to learning new skills and techniques - Understand that it can take time - Confidence vs. god complex - Genuinely care about the end product

11. Focus - Deadlines and budgets - Relevance, suitability and quality - Form and function - Flexibility and feedback - Delivery, reception and follow-up

12. Customer service - Attentive: listen, digest, remember - Transparency: honest, clear, direct - Attitude: confident, amicable, respectful - Communication: available, responsive, thorough - Trust: delivery, consistency, loyalty

13. Top 5 tips for good client relations - Social excellence - Emotional intelligence - Influence vs. power - Recognise lines and boundaries - Professional friendships

14. Rich Sutherland Director human@sobananapenguin.com @sobananapenguin