1990-2011.  1990: 10,621  2000: 13,307  2009: 14,661  AM and FM stations only, not including Internet streaming or HD radio broadcasts  Overall total.

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Presentation transcript:

 1990: 10,621  2000: 13,307  2009: 14,661  AM and FM stations only, not including Internet streaming or HD radio broadcasts  Overall total in 2009: 24,757  Source: Arbitron’s Radio Today  15,432 licensed full-power radio stations in the U.S. at the end of 2014 (FCC)

 Radio reaches 93% of all people over 12 years of age  Ratings of radio stations have not dropped from competition with digital providers  Car listening still dominated by radio ◦ 60% of adults listen to radio in the car ◦ 15% listen to CDs ◦ 11% portable digital players ◦ 10% satellite radio ◦ 4% other  Auto makers adding apps for digital entertainment may change this in the future. Source: “Car audio could tune out AM/FM, “ Chris Woodyard, USA Today, 3/26/2013; Arbitron.

Source: Radio Today

 Increasing ◦ News/Talk ◦ Latin ◦ Urban Contemporary  Declining ◦ Country ◦ Rock ◦ Adult Contemporary  Implies a decline in music formats of about 2% since 2000

 Spotify had 60 million registered users at end of 2014 (Jan., 2015, techcrunch.com), 15 million paid  Pandora had 76.5 million active users at the end of the third quarter of 2014  iTunes radio claimed 40 million users (appleinsider.com)