2. Online Radio What is Online Radio? Using an example. Welcome to the digital shift

3. The Digital Shift GGGG r a d u a l l y i t s e e m s, t r y a s o n e m i g h t t h e r e i s n o r u n n i n g a w a y f r o m t h e o n l i n e w o r l d. WWWW e a r e a b l e t o d o a l m o s t a n y t h i n g o n l i n e. LLLL i s t e n i n g t o r a d i o i s n o d i f f e r e n t.

4. The History of online Radio  1993 US radio station WXYC became the first to streaming the station  In 1996, Edward Lyman created Sonicwave.com, the first licensed live, 24 hours Station  1996, Virgin Radio – first European radio station to broadcast its full program live on the internet In 1993 Carl Malmud Founder of Internet Multicasting first internet radio station – Internet Talk Radio. Each week the show interviewed a new computer expert.

5. The Royalties War.  October 1998 the US passed the Digital Millennium Copyright Act,  Performance royalties had to be paid for satellite radio and internet radio, in addition to publishing royalties.  In 2009 the US Congress, passed a bill that stated royalties will be charged to streaming net services based on revenue.

6.  Internet radio is: 1. Pre-recorded MP3 files 2. Live live, via-a-microphone broadcasts that are 3. Archive site 4. Music Store “Streamed over the Internet.”  Broadcasting on the Internet = Webcasting What Is Online Radio

7. Online Radio Popularity  Can we compare the US stats to those of South Africa? By 2006, the revenue from online streaming music radio was US$500 million. In 2012 Internet-radio listening rose among the 13-to-35 age group, AM/FM radio, = 24 percent of music-listening declined 2 percentage points. In the 36-and-older age group, Internet radio = 13 percent listening, AM/FM radio dominated listening with 41 percent share.

8. How it Works  The server. Mixes audio, put it into astreamable format and sends it out, through the Internet sound waves  Through an embedded player program located on the respective station's website.  Audio data is continuously sent out.  It is then reassembled at the receiver or the listners devce.  Two options: 1) Softwere. 1) Softwere. 2) Radio Hosting Company. 2) Radio Hosting Company.

9. Sound Clip With Erin Mac Luckie Founder of Luckie Entertainment South African Online Radio Station

12. Online radio in SA  Most online stations that are popular in SA are terestrial stations broadaning into the online world.  There but still growing.  The growth of online will rely on data cots.  Time will tell if South Africa will warm up to this change.  Intro to Digital media soon to hit SA.

13. Thank You.

14. Biblyography  http://blog.crazyegg.co m/2013/10/01/ultimate- guide-online-radio- work/ http://blog.crazyegg.co m/2013/10/01/ultimate- guide-online-radio- work/ http://blog.crazyegg.co m/2013/10/01/ultimate- guide-online-radio- work/  http://www.shoutcheap. com/what-is-internet- radio/ http://www.shoutcheap. com/what-is-internet- radio/ http://www.shoutcheap. com/what-is-internet- radio/  http://4pt5.com/the- history-of-online-radio- part-1/ http://4pt5.com/the- history-of-online-radio- part-1/ http://4pt5.com/the- history-of-online-radio- part-1/