1. Radio: Riding the Wave

2. “In the 1930’s, radio learned how to compete with newspapers. In the 1950’s, radio learned how to compete with television. Today the radio industry must learn how to compete with itself.”

3. World’s First Commercial Radio Station KDKA - 8 pm – November 2, 1920 Started broadcasting one hour daily 8:30 – 9:30 pm Ad in the Pittsburg Sun

4. Radio Networks National Broadcasting Company (NBC) – 1927 Columbia Phonograph Company (CBS) – 1929 American Broadcasting Company (ABC) – 1943

5. Government Regulation Radio Act of 1912 - Broadcasters must operate in the “public convenience, interest, or necessity.” 1934 – Congress established the Federal Communications Commission (FCC) – Allocated broadcast spectrum.

6. Radio Developments Radio began by airing comedy, music, serials, sports, drama, news. p. 117 People purchased clock and car radios – 1950’s & 1928 p. 121 Radio prospered from 1940’s – 1980’s Disc jockeys hosted music – 1930’s Frequency Modulation (FM) Radio frequency was accepted in 1936 p. 120 Licensing - Broadcasters pay songwriting royalties via ASCAP and BMI; SoundExchange (satellite, internet radio and cable tv music channels) Radio formats streamlined broadcasts Payola Scandals

7. Radio Today 10,800 Broadcast radio stations are on the air in the US. Radio formats – Graph on p. 125 NPR is the only major public network - 1967 Most stations are apart of a group – many radio companies own 100s of stations Arbitron & The Neilson Company gathers ratings Satellite, Internet, HD radio (hybrid digital tech.) SiriusXM Satellite Radio & Pandora

8. SoundExchange & the Internet Radio Station Ad http://www.youtube.com/watch?v=EXLKiGIjJRs Comedian Speaks for SoundExchange http://www.youtube.com/watch?v=67lojs6KPa8 Pandora’s Version http://www.youtube.com/watch?v=p9AsaZI-tqk

9. Class Assignment Investigate an internet radio site and a radio site. Compare the sites in terms of Design – Size of letters, type of letters, overall feel of the sight, focus of concentration Content On-Line Streaming (Easy to Access)