IMTS 2014 Post show report

OBJECTIVES Promote NSK as a “one source provider” for supplying both precision bearing and linear components to machine tool industry. Communicate NSK’s new technologies and innovative product offerings. Drive traffic (new and existing business) to booth. Maintain NSK brand recognition.

Objectives were met by: Participated in the largest trade show targeted to machine tool industry in USA. None of the other NSK competitors are a manufacturer of precision bearings, linear motion and mechatronics. Promoted three new product categories: NH/NS Series Linear Guides X1 Seal Technology for Ball Screws BSBD Series Ball Screw Support Bearings Featured dynamic product demonstrations to showcase NSK product capabilities such as: Nut Cooling Ball Screw Grease Replenishing Spindle System Angular Contact Ball Bearing: Robust Series E Type Comparison Two Integration Capabilities Demonstrations NSK Robot Module integrated with FANUC robot. NSK XY Table and Spindle demonstration showcasing precision bearings and linear motion components for a machine tool application.

IMTS Show statistics SHOW STATS Total # of Attendees (includes visitors and exhibitors): 114,147 Exhibitors: 2,035 Visitors: 112,112 68% of visitors represent management and engineering job functions. International Visitors: 1,567 Job Level Purchasing Authority

Nsk booth visitors Total leads scanned: 225 64% Immediate Sales Follow-up. 22% Marketing (Potential supplier/vender, publication, or lead required more nurturing) 14% International All leads received post show “thank you” email. Job Titles

NSK Leads: Products of Interest

Floor Plan East hall Booth # E-5157 40’ x 30’ Post Show Report 2014

NSK booth Message Accelerating productivity for the future.

Dynamic product displays Grease Replenishing Spindle System Nut Cooling Ball Screw Demonstration NSK Integration Demonstration featuring Fanuc Robot

Static Products Displays New Featured Products NH Series Linear Guides BSBD Series Ball Screw Support Units X1 Series Ball Screws

E-NEWSLETTER CAMPAIGN Pre-Show Release Total reach 387 Unique Opened: 21% Met Target Open Rate Post Show Release Total Reach 235 Unique Opened: 35% Exceeded Target Open Rate Target Open Rate: 20-25%

SOCIAL MEDIA Channel # of Show Posts Reach Likes Shares Facebook 6 1,370 39 5 Channel # of Show Posts Retweeted Favorited Twitter 5 3 1

VIDEO COVERAGE Design World shot a video at the NSK booth highlighting NEW NH Series Linear Guides and NSK’s integration capabilities for machine tool industry. Video was posted to NSK You Tube channel. Click here to see video.

Competitors Bosch Rexroth Corp. E5283 Company Booth Number Bosch Rexroth Corp. E5283 Promoted capability to combine your CNC control with high-performance electric and hydraulic drive technologies manufactured by Bosch Rexroth. Incorporated an interactive demo that etched visitors business cards in metal that promoted their Open Core Engineering system. Reduces amount of interfaces needed for programming. Demo consisted of their linear modules and linear motor-equipped Ball Rail Table. Good use of booth space, incorporated monitors above each display and touchscreens to illustrate each products’ function and benefit. Incorporated digital marketing for trade show promotion; company website and social media channels.

COMPETITORS Hiwin E-5151 Positioned next door to NSK. Company Booth Number Hiwin E-5151 Positioned next door to NSK. Three large hanging signs within booth. Hiwin signs were visible from inside NSK’s booth. Larger booth and consistent branding throughout booth. Moving demos featured toward front and edges of the booth. Static product displays lined back wall of booth. Promoted linear guides, ball screws, linear actuators, and linear modules and direct drive motors.

COMPETITORS IKO International E-5628 ROLLON Corporation E-4606 Company Booth Number IKO International E-5628 ROLLON Corporation E-4606 IKO International Graphic-heavy Mostly static products In-line booth. Side walls made it more closed off. Promoted IKO version of maintenance free linear guides (C-Lube) – new size 3 and 7. ROLLON Corporation Good booth position, close to entrance. Large island booth. Featured moving, interactive demonstrations. Game themed. Laser tag, sledge hammer, ball toss. All developed with linear modules and ROLLON components

COMPETITORS Schneeberger, Inc. E-5268 Steinmeyer E-5751 Company Booth Number Schneeberger, Inc. E-5268 Steinmeyer E-5751 Schneeberger, Inc. Poor booth location. Promoted linear guides – Monorail (high rigidity, roller and ball type linear guides) Steinmeyer Clean graphics Promoted high precision ball screws, positioning systems, and measuring equipment.

competitors Company Booth Number SKF E-5185 Poor booth location – positioned in back area of East hall. Offers a life cycle management system for machine tools. Similar to AIP program. Providing value-added solutions for increased profitability. Difference – marketed it specifically for machine tool industry. Expertise in all areas needed: Focus: bearings, mechatronics, lubrication, seals and services. Promoted drives, guide systems, lubrication & sealing technology for machine tool industry.

COMPETITORS THK E-4924 Front and center; good booth position. Company Booth Number THK E-4924 Front and center; good booth position. Featured an upstairs area for private meetings. Heavily staff with THK booth staffers. Showcased a large sample of product lines, including their longest manufactured rail. Product categories promoted: ball screw and repair services, linear guides, seals, accessories, lubricants and greases.

IMTS Show Summary Largest U.S. trade show for machine tool industry. Maintained branding presence, delivered new product innovations. Announced NEW NH-NS Linear Guide Series, New X1 Seal Technology for Ball Screws and BSBD Series Ball Screw Support Units.

FUTURE PLANS Exhibit in next IMTS – Sept. 2016 Decreased booth size from 1200 sq. ft. to 600 sq. ft. Improve in-house support for demo creation. Schedule meeting with Engineering, Segment, and Management now to start planning 2016 and determine budget needs for in-house demos. Determine how we can improve TNSK support. Work with them earlier to receive support regarding demos. Look into possibility of have more than one demo built. Continue to use social media, industry publications, and trade shows sponsor resources to increase traffic to booth. Consider investment of MT Insight for pre-show promotion and post-show metrics tool. MT Insight is data and analytics tool available through The Association for Manufacturing Technology (AMT). Pulls contact information from past IMTS events and current IMTS show to tailor pre-marketing efforts for increasing booth attendance.