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Unless otherwise specifically noted, the competitive information contained in this presentation is gathered from legally permissible sources, including,

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Presentation on theme: "Unless otherwise specifically noted, the competitive information contained in this presentation is gathered from legally permissible sources, including,"— Presentation transcript:

1 Unless otherwise specifically noted, the competitive information contained in this presentation is gathered from legally permissible sources, including, but not limited to, public records, electronic searches, unsolicited customer or end-user feedback, and industry analysts. SEMICON WEST POST SHOW REPORT 2014

2 OBJECTIVES  Promote NSK as a leading manufacturer and supplier for semiconductor solutions.  Strengthen existing customer relationships.  Maintain NSK brand recognition.  Drive traffic (new and existing business) to booth. MET BY:  Introduced new product series: NH-NS Linear Guides, i-Slide™ and Fulride™  Scheduled meetings inside our booth with current customers.  Onsite meetings to discuss current and future projects.  Discuss any issues, concerns or changes in effort to maintain good working relationship with NSK.  Promoted NSK attendance to targeted lists and social media channels for pre-show and post-show communications.  Partnered with Design World publication to shoot a booth video of NSK capabilities for semiconductor industry.

3 SEMICON WEST SHOW STATISTICS SHOW STATS  Attendees (includes visitors and exhibitors): 26,140  Visitors: 17,473  41% of visitors represent engineering and product management job functions.  International Visitors: 1,567  Exhibiting Companies: 699 Purchasing Authority Job Level

4 NSK BOOTH VISITORS  Total leads scanned: 87  65% Immediate Sales Follow-up.  23% Marketing  (Potential supplier/vender, publication, marketing contact)  12% International  All leads received post show “thank you” email. Job Titles

5 NSK LEADS PRODUCTS OF INTEREST  All NSK linear product lines were promoted:  Ball Screws  Linear Guides  Monocarrier™  Robot Modules  Megatorque™ Motors  I-slide™ and Fulride™  SPACEA™ Bearings

6 FLOOR PLAN POST SHOW REPORT 2014 SOUTH HALL Booth #1320 30’ x 10’

7 NSK BOOTH DESIGN & MESSAGE ADVANCED MOTION TECHNOLOGIES FOR CUTTING EDGE SEMICONDUCTOR SOLUTIONS

8 PRODUCT DISPLAYS MOVING PRODUCT DEMONSTRATIONS Featuring: NSK Megatorque™ Direct Drive Motor and NSK Linear Motion STATIC NSK PRODUCT DISPLAYS Featuring: Ball Screws, Support Bearings, Monocarrier™ Actuators, SPACEA™ Bearings, Megatorque™ Motors, i-Slide™, Fulride™, and Linear Guides

9 E-NEWSLETTER CAMPAIGN Pre-Show Release Total reach 191  Unique Opened: 22%  Met Target Open Rate Post Show Release Total Reach 99  Unique Opened: 33%  Exceeded Target Open Rate Target Open Rate: 20-25%

10 SOCIAL MEDIA Channel# of Show PostsReachLikes Facebook48,69728 Channel# of Show Posts Twitter3

11 VIDEO COVERAGE Design World shot a video at the NSK booth highlighting the NSK products and integration capabilities for semiconductor industry. Video was posted to social media channels including You Tube, Facebook and Twitter. Click here Click here to see video.

12 COMPETITORS CompanyBooth NumberBooth SizeProduct Type Bosch Rexroth171720 x 40Linear Guides, Ball Screws, Assemblies  Large booth size. Clean design that utilized many TV monitors to illustrate how product demos can benefit different applications relating to semiconductor.  Promoted assemblies and capability to provide a linear motion system where all electrical components are mounted outside process chamber eliminating need for seals.  Simplifies design and speaks to semiconductor industry whose processes require particle-free transport.

13 COMPETITORS CompanyBooth NumberBooth SizeProduct Type Hiwin Corporation180520 x 30Linear Guides, Ball Screws, Actuators, Linear Stages, Integration  Increased presence and trade show participation recently.  Good position: front and center upon entering hall.  Mounted static products: linear guides, ball screws and linear actuators located at back of booth space.  Moving product demos placed in front and on aisle ways to gets attendees’ attention.

14 COMPETITORS CompanyBooth NumberBooth SizeProduct Type IKO International Inc.143320 x 20Linear Motion and Mechatronics NB Corporation of America 71720 x 20Linear Guides, Ball Screws, Actuators  IKO International: Introduced some new smaller size availability for linear guide products and offered motion network support  NB Corporation: introduced new product referred to as ball screw spline. Similar to NSK’s robotte.  Positioned farther away from other linear motion suppliers.

15 COMPETITORS CompanyBooth NumberBooth SizeProduct Type Schneeberger, Inc.212210 x 20Linear Guides, Ball Screws, Actuators, Linear Motion Assemblies  Smallest booth size among our competitors.  Displayed product images and static products within booth space.

16 COMPETITORS CompanyBooth NumberBooth SizeProduct Type THK America191720 x 20Linear Guides, Ball Screws, Actuators, Linear Motion Assemblies  Similar booth layout to prior shows.  Static product samples positioned at table top height throughout booth space.  Strength: Attendees familiar with layout and may remember where to go to find particular product of interest.  Weakness: Layout may begin to appear overused. Same images and branding used for several years.

17 SEMICON WEST SHOW SUMMARY  Largest U.S. trade show for semiconductor industry.  Maintained branding presence and delivered new product innovations to existing and potential new customers.  Announced NEW NH-NS Linear Guide Series  Successfully reduced overall show expenditure while promoting all core product series for semiconductor industry.

18 FUTURE PLANS  Exhibit in SEMICON West – July 2015  Continue to use social media and industry publication resources to increase traffic to booth.  Consider sponsorship opportunities to raise brand awareness. OBJECTIVE: Maintain brand presence for NSK capabilities within semiconductor industry. Increase awareness and drive traffic to NSK booth. Strengthen new and existing customer relationships. MET BY:  Exhibiting at SEMICON West  Promoting NSK attendance to targeted contacts through social media channels, industry publications and supplier partnerships.  Keeping section of booth designated for private meeting area.


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